If you want to grow your gym and make more money spend time on nothing else except these 5 things:
1. Attract new members
2. Book them a consultation
3. Sell them an ongoing membership
4. Keep them for a long time
5. Sell them more
Attract new members or generate leads is first and is the most important. We spend so much time talking about it in our Mentorship.
It’s the most important because none of the other things can happen without generating leads.
Its kinda like 10 guys showing up to play basketball with their shoes laced up ready to go and not having a ball.
If you fail at the attract new members part of your business, things will always be slow.
Here is the biggest mistake people make with attracting new members.
I was out the dinner with a dentist. We were talking about business and the conversation turned to marketing.
I asked him who was in his target market and his answer surprised me.
You would think smart people like dentists also understand marketing but they don’t.
He said, “Everyone is in my target market”.
“We treat kids, teens, college students, moms, dads and seniors”.
I asked what he did for marketing. He said, “We have an ad in the yellow pages with our logo, address, and phone number”. A massive mistake.
When you are for everyone, you’re for no one.
As a gym owner that still operates my gym, we have chosen our market to be 40-60 year old men and women in our community.
We focus 99% of our time effort and energy in bringing them in our door.
Its proven to be a very good decision.
The first key to attracting new members is to stop being all over the place. Get focused on one very specific target market. Learn everything you can about them and attack.
I’ll be going into great detail on our marketing strategy at our upcoming 2-day Seminar IN October.
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You’ll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!