Running Facebook ads has been a big part of many gyms marketing plans for the past several years.
It’s been very good to many of you.
That said, it’s not what it used to be.
It’s more expensive now than it was. With the Facebook landscape changing it’s getting harder and harder. Harder to get quality leads to your door.
The key phrase is to your door.
Facebook still generates leads and that may give you the feeling that its working.
But, my advice is to dig a little deeper and look at the real numbers.
How many leads from Facebook actually came in?
How many of them signed up?
How long did they stay?
Take a real hard look.
It will most likely be a worthwhile investment but it’s not what you think.
This is why you need to have multiple ways to generate leads.
The biggest mistake you can make in marketing is relying on one lead source. Especially if it’s Facebook!
I know for 100% certainty that the people that come to us via referral from one of our members show up more. They buy more and stay longer.
I am not telling you to stop running Facebook Ads. I do think it’s time to start investing into the things that bring you the highest quality people.
How are you deliberately generating referrals right now?
Most gyms get them by accident.
The best gyms have a plan to generate referrals on a consistent basis.
It may be a little more work than dumping $20 bucks a day on an ad but I assure you it’s worth it.
So here is where you need to start:
You must be worthy of referrals. You must do a good enough job providing an experience that’s makes people want to refer their friends to you. That is the foundation. No referral program in the world can help you if you are mediocre.
You have to create tangible specific things to do that generate referrals. An example here could be giving each new member a card for a free trial to give to a friend. Another could be a monthly newsletter. Another could be an annual contest. You must have specific things that happen to be able to generate referrals.
You need to thank people. If you don’t invest into thanking people either with cards or gifts, they will not continue to refer. The business that does a great job rewarding people for referring will continue to get them.
For much more on how my Mastermind members crush it with referral marketing:
Click the link in option #1.
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You’ll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!