A Huge Mistake When Sending an Email

Huge day on Thursday as I unleashed close to a 3-hour presentation on email marketing to the gym owners enrolled in the Surge Program.  


Some of them were not emailing at all.  Some very sporadically and some were doing a few days a week.  


By the end, they all realized that improving their email game gives them a free way to generate new leads, activate unconverted leads and get back old members quickly and easily.  


I went over 8 different kinds of emails to send, the best subject lines to use, how to repurpose emails, how to grow their email list, autoresponders, how to create a never-ending list of topics to write about and… 


One of the tips I unpacked that seemed very eye opening to them I want to share with you was to make sure the email comes from a person.  


Lots of gyms will put “Gabriele Fitness LLC” or the like in the “from” section of the email.  Switch this out with your name.  


People trust a human being easier than an LLC. 


The “from” and the “subject” line are the two things that determine if your email will be opened. 


These two things need to be right.  


In terms of subject lines, there are two that you can use pretty much all the time.  


The first is curiosity. 


I used a curiosity subject line on the email you’re reading right now.  


“Huge Mistake When Sending an Email” 


There is some mystery about this that intrigued you to open this.  


The second is to make the subject line obvious, useful and beneficial to the reader. 


For an email to your local community it might look something like: 


“How to Get a Better Night of Sleep…Tonight” 


Most people who will look at that say, “I need that”. 


I’m scraping the surface about what we covered and I’m out of time today. 


If you’re interested in getting in on the next Surge Program that will be in February, reply here and I’ll put you on the list.  



Plus, whenever you’re ready, here are 4 ways to work with me: 
1. Work with me 1-1 in 2019  
In 2019, I will be taking on a few select gym owners to work with me in a private coaching program. This is not for newbies and you need to be doing at least $300K in revenue to be accepted into this program.   
Email me personally to see if you qualify for this program at vince@gabrielefitness.com and put “1-1 in 2019” in the subject.   
2. Get on the early bird list for my Spring 2019 Mentorship.   
Join me and my team at my gym in New Jersey for 2 days and get a fire lit under you. This seminar has been the launching pad for many gym owners build the gym of their dreams.   
Email megan@gabrielefitness.com to get on early bird list.  
Note: There’s no obligation to sign up but you’ll lock in early bird price which is a good idea because the investment will go up dramatically this year.   
3. Listen to my Podcast  
If you’re not yet a subscriber to the Fitness Business University Podcast than click below to add this to your list. There are close to 40 episodes packed with money making info. Click the link and subscribe so you’ll get notified when new ones come out.  
4. Attend a Mastermind Meeting  
Join us on February 21-22 in Orlando, Florida for an SPF Mastermind Meeting.   

Reply to this email with Orlando Mastermind in the subject to get more info.

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