On Wednesday, I talked about my struggle with lack of Focus.
Today, I want to unpack another challenge I had in business.
I was bad at marketing.
I grew my business quickly through very high labor.
I was out and about all the time running free clinics, showing up and watching the kids I trained play games, and posting flyers in the local restaurants.
I had success but it took a massive toll on me and my health.
There was no possible way I could have kept up the pace of all the work I was doing.
Everything depended on me and it was a big investment of my time.
Here was the mistake I made:
I did not have a clear target market.
I was using the mirror test to help guide me to get new clients.
If they breathed on the mirror and it fogged up, they were my clients.
I would do things to get 6-year-olds, 10-year-olds, high school kids, college kids, post rehab clients, fat loss clients, teachers, coaches, football teams, lacrosse teams, hockey teams, softball teams, I could go on and on.
When all these people are your clients it’s impossible to have a marketing plan that works.
All the populations above need a different marketing message and there’s no way I had the bandwidth or knowledge to even do this.
I was trying to get everyone because I was for no one.
If you want a basic principle in marketing, start with this:
- Have a clearly defined target market
- Be sure that market has the ability to support your business goals
- Learn everything you can about that market
- Do ALL of your marketing toward that market
#2 is key.
I don’t care how passionate you are about a target market, if it does not have the potential to help you grow a great business, you do that market no help because you won’t be around long to serve them.
Sports performance guys listen up!
I could go on and on about how this is a bad market to choose as your primary target market but I don’t have 12 hours.
If I did not change this, I would have been in massive trouble.
I luckily saw the writing on wall before some other famous gurus in this market did.
That change helped my business thrive while some of the gurus that were 10x as famous as me, closed their doors.
I’ll be unpacking all of this in much more detail here:
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Book a 60-Minute Strategy Call
Have an issue that needs my eyeballs on it? Just have a list of questions you need answered? In 11 years of owning a gym there’s not much I haven’t seen. We’ll knock it out in an hour and you can go on your merry way.
Send me and email, Vince@gabrielefitness.com, and put “CALL” in the subject line.
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!