B.S. Advice

I recently heard someone talking about the best referral strategy ever.  
The strategy was to ask a client who signs up for a membership to give you 3 names in exchange for a $5 t-shirt.  
I kindly disagree.  
First off, I cannot say it’s totally off base. They did have down that you should ask for a referral at the point of sale, this is just smart business. 
The strategy is what’s weak and terrible advice for people selling personal training.  
Have you ever heard the expression, “The dog that picks up 2 bones (3 in this case) gets none?” 
This is what’s going on here. 

Instead of asking for one very quality referral that could be worth thousands, people just fill out the 3 names for the shirt and hope you never ask them again.  
Second, the value of a personal training membership varies. In my experience, it ranges from $2K-10K per year, depending on many factors. 
So here you are, asking clients for potentially $30K worth of value to you in exchange for a crappy $5 t-shirt! 
The other mistake is they ask for the names and numbers.  
Now, this leaves the gym to contact them instead of the client making the connection, which is the key.  
Spending $5 on a t-shirt is another thing I disagree on.  
If you pony up and spend a little more, people may actually wear it, which would build omnipresence instead of using it as a dish rag (I made this mistake for years). 
The problem with this whole thing is, it’s based on “You do this for me.  I give you this (crappy) t-shirt.” 
That’s not how great referrals are created in this business.  
Assuming you do a great job and have earned it, great referrals are created when you give the client something of value for them to give to their friend. Then, reward them for it after, not before.  
The ultimate success we’ve seen is giving members a free month membership in the form of a metal credit card. This has created more referrals for my gym and for my Mastermind members than I can count.  
Instead of them reluctantly putting their friends name on the line, they give them a gift, of extreme value.  
It’s much more likely to get them in the door than some sales guy calling them saying their friend put them on the chopping block for a t-shirt.  
Plus, whenever you’re ready, here are 4 ways to work with me: 
1. Work with me 1-1 in 2019  
In 2019, I will be taking on a few select gym owners to work with me in a private coaching program. This is not for newbies and you need to be doing at least $300K in revenue to be accepted into this program.   
Email me personally to see if you qualify for this program at vince@gabrielefitness.com and put “1-1 in 2019” in the subject.   
2. Get on the early bird list for my Spring 2019 Mentorship.   
Join me and my team at my gym in New Jersey for 2 days and get a fire lit under you. This seminar has been the launching pad for many gym owners build the gym of their dreams.   
Email megan@gabrielefitness.com to get on early bird list.  
Note: There’s no obligation to sign up but you’ll lock in early bird price which is a good idea because the investment will go up dramatically this year.   
3. Listen to my Podcast  
If you’re not yet a subscriber to the Fitness Business University Podcast than click below to add this to your list. There are close to 40 episodes packed with money making info. Click the link and subscribe so you’ll get notified when new ones come out.  
4. Attend a Mastermind Meeting  
Join us on February 21-22 in Orlando, Florida for an SPF Mastermind Meeting.   

Reply to this email with Orlando Mastermind in the subject to get more info.

Subscribe to my Award Winning Podcast

Hey, I’m Vince Gabriele. Listen to my award winning podcast by clicking below

Schedule Your Free Marketing Strategy Call

Get Your 100% Free One-On-One Consultation And Discover How To Get More New Clients In a Month – Than Most Training Gyms Get In A Year!