Bloody Feet

This is the story of how I became a local celebrity in my community.

When I first opened my gym I trained mostly athletes.

Because of this I started to get calls from athletes who were coming off an injury and needed to get back in shape.

The biggest injury I saw here kids that had torn their ACL.

I had no clue what I was doing and needed to be educated on this…FAST!

My first phone call was to the most well known Knee Surgeon in the area.  He had been the doc for a pro football team and was the guy everyone in my community went to for surgery.

I told him what I was doing, and asked if I could watch an ACL surgery to get more educated on the knee.

He agreed, and the next day I found myself in scrubs watching what looked more like a construction project than a surgery.

The surgeon was very kind and involved me in the process.  At one point he called me over, right next to the patient, and showed me the fresh new ACL he had just put into the patient.

As I looked down there was a pool of blood on the ground!

This was the first step in me becoming a local celebrity.

Here’s how…

Since I attended the surgery, this very well known doc trusted me.

He basically said, “If a personal trainer will take a day off to educate himself like this, I’m sure he’s a heck of a trainer.”

Referrals from this doctor poured in.

Then I asked the doc to partner with me on a seminar to educate local parents and athletes.

He agreed and the seminar series ran for close to 7 years.

Being aligned with this doc made me the go to resource for kids that needed help recovering from ACL Surgery.

When parents met with me, there was no price resistance.

There was no questioning the way I was going to train their kid.

It was essentially them being grateful I was even taking them on as a client.

This is the power of celebrity.

You definitely don’t need to be a celebrity nationally either.

You just need to be a celebrity in your community.

Get 1,000 people to know, like and trust you, and you’ll have all the business you need.

Vince Gabriele

P.S. I can help you build your celebrity status.  Click here.

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