Fantasy Gym Ownership

A few weeks back I awarded a Washington State Gym Owner with the SPF Mastermind Member of the year. 

This guy came to me about 3 years ago doing less than $10,000 a month…and was in a pretty sticky situation with a business partner.

Fast forward 3 years and he’s recording consistent $30,000 months, has purchased 3 rental properties and is well on his way to open his second location. 

It brings to thinking about something very specific George does differently than others…Which I think is a big problem among gym owners. 

When George joined the SPF Mastermind one of the first things I taught him was what numbers to look at on a weekly basis…

He didn’t just start doing it, he held himself accountable to the results.

If he had a goal of 7 leads a week, he did everything in his power to hit it.

If he didn’t, there was a plan in place to change that. 

This is the big issue I see with Gym owners that are stuck in the mud. 

There’s no commitment to the right numbers.

Here’s a tough fact in business…the only real truth teller in your business is the numbers.

It’s not how you feel.

It’s not what your clients tell you.

It’s what the data is telling you.

If you want to know how your training is…look at your retention.

If you want to look at the effectiveness of your marketing…look at the quality of your leads.

If you want to know how great your sales system is…take look at how many leads become clients.

That’s it. 

There’s too much emotion going on…and not enough reality.

If you want to live in reality, look at the numbers that serve as leading indicators …every week.

These are the numbers that when they are on track will yield the financial results you desire.

George did this better than any other gym owner I’ve worked with.

Without these leading indicators…reality goes bye-bye and you start playing fantasy gym ownership.

In order to get your leading indicators you need to decide what you want your financial results to be first.

I can help you get that here.

Vince Gabriele 👍

Plus, whenever you’re ready here are 4 ways to work with me

1. Join my LIVE Annual Planning Session on December 17th.

Join me and the SPF Mastermind for a full day virtually to map out your entire personal and business goals for 2022.

Reply to this email with “Annual Planning” in the subject to get more information

2. Get 60 days of business coaching for $1

Join my private community of gym owners and get business coaching, marketing ideas and access to a massive vault of money making tools and resources.

Click here to join.

3. Work with Me 1-1 for 90 Days

Every quarter I take a small handful of gym owners that want private access to me and my team so they can enhance their effectiveness as a leader, marketer and entrepreneur.

Reply to this email with “Work with Vince” in the subject to get more information

4. Join My 6 Week New Client Surge Masterclass

If you want help installing a marketing system for your gym so you can add 10-20 new clients a month on autopilot…instead of wondering where your next client will come from…this is for you

Click here for more information.

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