In light of 107 (…and counting) new athletes that started training at my gym today…
…I thought I’d share some insight on how we got them in the door.
We used 4 marketing strategies…
- Two paid strategies (Facebook and newspapers)
- Two of them unpaid (Joint ventures and Re-activation)
I’ll be unpacking all of it and showing examples of the actual ads I used, texts we’ve sent and copy that was written.
But, I’ll also be telling you the big reason why we’ve set a record for the winter program.
It has to do with a Rebrand.
Now, if you’ve followed me for a while, you’ve probably heard me trash talk on branding…
…and heard the horror stories of marketing agencies that try to get small gyms to spend all their hard earned money on branding.
But, this is different.
This kind of branding took away something that I think confuses more gym owners than anything else.
Once I made this branding decision…marketing my business got SO MUCH EASIER.
I think this rule can not only be applied to gyms that do sports performance and adult fitness…
…But, can be used in several other aspects where you sell to different markets…as I know many of you do.
Plus, people think a rebrand is some expensive deal…and yeah, if you hire some professional marketing agency it’ll cost you a truckload.
Most of them…however…don’t really get marketing.
So, it’s probably better to just come to the workshop and I’ll tell you what steps you need to take…it’s pretty simple.
Plus, you’ll hear me unpack the 4 strategies and get to see examples.
This is as in-the-trenches business coaching as it gets.
So, if you’d like to attend…
Send an email to Megan@vincegabriele.com with GRIT in the subject.
Sadly, since this is a presentation to my private group…
…We’re only taking the first 5 people that email Meg to get into the training.
GODSPEED!
Vince Gabriele 👍
P.S. The training will be this Thursday at 12 PM EST. There will NOT be a replay available to non-members.
Plus, whenever you’re ready here are 4 ways to work with me
1. Join my LIVE Annual Planning Session on December 17th.
Join me and the SPF Mastermind for a full day virtually to map out your entire personal and business goals for 2022.
Reply to this email with “Annual Planning” in the subject to get more information
2. Get 60 days of business coaching for $1
Join my private community of gym owners and get business coaching, marketing ideas and access to a massive vault of money making tools and resources.
Click here to join.
3. Work with Me 1-1 for 90 Days
Every quarter I take a small handful of gym owners that want private access to me and my team so they can enhance their effectiveness as a leader, marketer and entrepreneur.
Reply to this email with “Work with Vince” in the subject to get more information
4. Join My 6 Week New Client Surge Masterclass
If you want help installing a marketing system for your gym so you can add 10-20 new clients a month on autopilot…instead of wondering where your next client will come from…this is for you
Click here for more information.