A woman walks into a bar after a tough emotional day, let’s call her Mary.
She asks the bartender for a double.
The bartender, noticing she was upset, asks her what was wrong.
She goes on to tell him how she was frustrated that she just broke up with her boyfriend.
She was not that upset about the break up but more about her lack of confidence to get back to dating.
She and her boyfriend lived a very unhealthy life. Exercise and good nutrition were not something they practiced.
She lacked confidence in her appearance.
Another guy at the bar overheard the woman talking.
His name was Jim and he was a personal trainer.
Jim walked up to the woman and said, “I don’t mean to pry but I overheard you talking to the bartender and I’m a personal trainer that helps people get fit, I think I can help you”.
He went on to tell her about his services (blah, blah, blah).
She was just about to pour her drink on his head until…
…Another woman walked up to them (let’s call her Lisa) …She was friends with Mary and coincidentally was a client of Jim!
She said, “OMG Mary How do you know Jim?”
Mary replies, “We just met tonight”.
Lisa went on to say how she’s been a client of Jim for years and he is the best personal trainer around.
“Mary, you definitely need to work with Jim, he’s the best, don’t even worry about the cost, it’s expensive but totally worth it”.
Now think about the chances of Jim getting Mary as a client after Lisa’s testimonial.
They go through the roof!
Have you been getting testimonials from your clients about your on-line services?
The most powerful Law of Influence is Social Proof, according to Dr. Robert Chaldini, author of Influence.
Now more than ever…testimonials and success stories are crucial to use in your marketing.
Trust will be the most important indicator to get new members during Covid-19 and testimonials are your best source for that trust.
Here’s your action step:
Get ONE testimonial per day
Could be a Google review, a Facebook review, a video selfie from a client telling them about how happy they are…doesn’t matter…get one per day and start to deploy that stuff in your marketing.
You can thank me later.
[P.S.] …Whenever you’re ready here are 5 ways to work with me…
1. Get Instant Access to My Covid-19 Special Edition Podcast Episodes
Want gobs of free advice to help your business navigate this pandemic?
Check out this special edition podcast page that’s solely built to help brick and mortar gym owners survive and thrive during Covid-19.
Click link below to access to all the episodes:
2. Get a Free Digital Copy of One of My Books
Want to beef up your library with money making advice from the trenches?
· The Ultimate Guide to Marketing your Gym
· The Ultimate Guide to Sales for your Gym
· Vince’s Hiring Book
· The 4 Stages of Fitness Business Success
Send an email to email@example.com and tell her which one you want.
3.Join My 6-Week New Client Surge Program
Want to start making more money now?
Get instant access to my flagship sales and marketing course so you can finally be the master of your marketing which means you’ll have a steady flow of new clients moving toward your business.
Reply to this email with “Surge” in the subject.
4. Work with Me 1-1
Want to work directly with me 1-1?
Whether you want to become a better leader, systemize your business or simply get out of the day to day, I’ll help you get there…fast. I take very few clients for this program and have 2 open spots for 2020.
To get more info reply to this message and put “1-1” in the subject line…
5. Chat with Me About Being Accepted into My Mastermind for Gym Owners
Need ongoing coaching and accountability?
Join a super motivated group of gym owners that meet 3x/year to make more money so they can have more free time with their family.
There is so much more you get with this but the only way to apply is through a call with me and I unpack everything for you.
To apply send me an email, firstname.lastname@example.org with “Mastermind” in the subject.