How to Do a Pre-Sale for a Second Location

I had a conversation with one of our CEO Mastermind members this week about a new facility he is opening.

They have one very profitable location that’s been running for years…this will be their second location…impressive to do this during a pandemic if you ask me.

The conversation was all about how to do a pre-sale.

We talked for over an hour about the strategy, and since the CEO members pay close to $20,000 per year for this kind of advice…it would not be cool if I just gave you the exact strategy we mapped out.

But, I do want to share a portion of what we discussed because I think some of the things could be helpful to you…Even if you’re not opening a second location right now.  My business partner on the agency side, The Tech Nerd™ …

…has a very legit and proven plan to launch a new location from a digital marketing perspective.

It’s a 3 stage process that honestly gets a little complex…that’s why I have The Tech Nerd do all that stuff.

If you’re in the market for opening a second location and need some expert advice on launching a pre-sale using paid ads….

Reply with Tech Nerd in the subject and I’ll make sure you get on his calendar.

The Tech Nerd does have a pretty long wait list right now so please accept my apology for the wait in advance.

But a new location should not be launched using only paid ads.

So, we talked mainly about boots on the ground marketing.

This is the conversation the guys hiding behind their computers don’t want to have.

At the end of the day, brick and mortar businesses thrive on community, and there is nothing more powerful to drive new business in droves than joint venture relationships.

Now, I know you’ve heard this from me before, and you’ll never ever stop hearing about them as long as you’re subscribed to this email list.

So, here’s the one piece of simple advice I gave him that you can use right now.

There’s something called a Chamber of Commerce that pretty much is in every town, I’m sure you’ve heard of it.

They have a list of all local businesses that are in the community and even give permission to email that list (depending on your Chamber’s rules).

Here’s what I told him…

Look through the list and pick 20 businesses that share the same target market as you do.

Reach out to all of them about the offer we crafted, and set a goal to do a joint venture with 10 of them.

Now you might be thinking, “Ok Vince, I’ve seen this before.”

But in reality very few actually do it.

The world is opening up and it’s time to get back into your community.

The Head Business Coach of the SPF Mastermind, Joe Hashey, is known as the yoda of joint ventures.

He did a 3-hour presentation on joint ventures at one of our Mastermind meetings a few years back.

It’s been the most watched and re-watched presentation we’ve ever had.

You can watch it in the resources section of the Marketing Masters Insiders Club.

If you’re a current member definitely check it out.

If you’re not a member yet you can start a trial for $1 here.

Vince Gabriele

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