how to go broke

I heard the great Dan Kennedy say that “If you want to go broke in the weight loss business then just talk about good health, living longer, getting stronger and more energy”.

I thought about this long and hard as I’ve used these terms before. 

Then I remembered a story that drove this home.

I had a client way back in the way that was very overweight. 

He used to come in a train with his girlfriend who was also overweight.

They both struggled and got very poor results.

Even though their doctor told them both that if they didn’t lose weight there would be serious consequences…they still would not make the changes they needed to get healthy.

One day the guy showed up without the girl.

I asked where she was.

He said, “we broke up”. 

I said, “sorry man”. 

He followed with, I better get my shit together and lose some weight as I’ll be needing to get back into the dating game. 

He started showing up daily. 

He started following the nutrition advice. 

He lost over 100 pounds in a few months. 

So, let me get this straight.

The doc tells you that you essentially are shortening your life and nothing happens.

But, a break up and needing getting back in the dating game was the driver.

I also look back to some of the clients that got the best results.

They were getting ready for weddings, class reunions, huge athletic competitions or challenges or recently got divorced.

What do all these things have in common?

The real driver for many people to make big changes is wanting to look good to impress others. 

So, if you’re banging your head against the wall, wondering why some clients just can’t get it together…and you’re looking at your programming or nutrition advice as the reason…I’d give yourself a break.

They may just not have a big enough reason. 

Knowing this is useful for your marketing. 

Here are some bullets I’ve used with success in newspaper ads above all else.

This program is perfect if you have any of the following on the horizon…

  • An important wedding you want to look and feel your best for
  • An upcoming class reunion
  • A big milestone birthday such as 40, 50, 60, or 70
  • The birth of a new child that you know will take a ton of energy to keep up with
  • career change you need to be at the top of your game for
  • You’re considering retiring and will have more time to be more active but you’re nervous about what you’ll actually be able to do
  • You got a recent scolding from your doctor to start working out and eating right…like now
  • vacation to an island is coming up and you want to be beach-ready
  • You recently ended a long relationship and want to start focusing on yourself

Hope these shed some light for you.

Vince Gabriele 👍

Plus, whenever you’re ready here are 4 ways to work with me

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