How to Run a Local Seminar

At last week’s Mastermind one of our members did a presentation on how to run a local seminar.

Kyle Newell, who owns 2 gyms in the NJ area has been using local seminars as his biggest lead gen tool.

In a time where everyone seems to be putting all their eggs in the social media marketing basket, this very smart CEO has taken on a very different approach.

He partners with local doctors and selects topics like heart health and testosterone depending on the target audience.

The results have been extraordinary getting anywhere from 50-150 people in attendance.

I actually attended one of the events myself and saw close to 20 people purchase a front end offer when the event ended.

Public speaking is a huge fear for most gym owners but the ones that overcome that fear put themselves in the driver seat for events like Kyle is running.

He said one thing that really will help you overcome your fear of speaking.

If you know just 10% more about a topic than your audience, you’ll be fine.

That said, I am guessing if you ran a nutrition seminar, you’d feel pretty strong about providing some great insight to your audience.

So, step one is to schedule your seminar.

Put it on your calendar.

There are lots of benefits to running these types of events but the biggest is probably the authority it will bring you in your community.

When you speak publicly, you’re looked at as an authority on that topic.

When you sit down with a potential new client that looks at you as an authority they will be much more likely to buy and will be much less price resistant as well.

I’ve been running these types of seminars for close to 12 years and cannot think of a better thing to add to your marketing plan.

You don’t even need to get 50-100 people either.

Let’s say you did one small event per month and got 10 people each time.

If you got 3 out of 10 to become members, that a great use of your time.

Do that for a year and you’ve got 36 new members!

Vince Gabriele

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