At last week’s Mastermind one of our members did a presentation on how to run a local seminar.
Kyle Newell, who owns 2 gyms in the NJ area has been using local seminars as his biggest lead gen tool.
In a time where everyone seems to be putting all their eggs in the social media marketing basket, this very smart CEO has taken on a very different approach.
He partners with local doctors and selects topics like heart health and testosterone depending on the target audience.
The results have been extraordinary getting anywhere from 50-150 people in attendance.
I actually attended one of the events myself and saw close to 20 people purchase a front end offer when the event ended.
Public speaking is a huge fear for most gym owners but the ones that overcome that fear put themselves in the driver seat for events like Kyle is running.
He said one thing that really will help you overcome your fear of speaking.
If you know just 10% more about a topic than your audience, you’ll be fine.
That said, I am guessing if you ran a nutrition seminar, you’d feel pretty strong about providing some great insight to your audience.
So, step one is to schedule your seminar.
Put it on your calendar.
There are lots of benefits to running these types of events but the biggest is probably the authority it will bring you in your community.
When you speak publicly, you’re looked at as an authority on that topic.
When you sit down with a potential new client that looks at you as an authority they will be much more likely to buy and will be much less price resistant as well.
I’ve been running these types of seminars for close to 12 years and cannot think of a better thing to add to your marketing plan.
You don’t even need to get 50-100 people either.
Let’s say you did one small event per month and got 10 people each time.
If you got 3 out of 10 to become members, that a great use of your time.
Do that for a year and you’ve got 36 new members!
Plus, whenever you’re ready here are 4 ways to work with me…
1.Work with me 1-1
Want to work directly with me 1-1? Whether you want to become a better leader, systemize your business or simply get out of the day to day I’ll help you get there…fast. I take very few clients for this program and have 2 open spots for 2020
To get more info Reply to this message and put “1-1” in the subject line…
2. Get a FREE Hard Copy of Marketing Book
Want to get more clients? Here’s a book that needs to be in your library. I bought you a copy, just cover the shipping. Click the link below to get it.https://ultimategymguide.com/unlock
3. Subscribe to the FBU Podcast
If you want to listen to the podcast that built to help brick and mortar gym owners become successful business owners this is a must add to your library. We have a ton of episodes already recorded and release new episodes weekly.
4. Inquire about the SPF Mastermind
Need ongoing coaching and accountability? Join a super motivated group of gym owners that meet 3x/ year to make more money so they can have more free time with their family. There is so much more you get with this but the only way to apply is through a call with me and I unpack everything for you.
To apply send me an email, firstname.lastname@example.org, with “mastermind” in the subject.