How We Slaughtered One of Our Local Competitors

There was a person that recently posted a question in the community forum of our town. 

The questions was 

​Gabriele Fitness OR (another gym in our town) for training kids? 

Well, let the slaughter begin 

The out pouring of people that commented on this post was immense.  

​I think the post had close to 60 comments, all in favor of my gym over the other In fact, every single person that commented said things such as: 

No question… Gabriele Fitness 

Hands down…. Gabriele Fitness 

No Brainer… Gabriele Fitness 

100%…. Gabriele Fitness 

I could go on but I don’t want to dance in the end zone too much.

​Many of the people that commented I haven’t spoken to in years.  

Some of them former members of ours. 

Some of them were parents of kids we trained 8 years ago. 

Some of the people never stepped foot into our gym and I had NO CLUE who they were. 

It was almost as if they were protecting us. 


Other gyms have better equipment than us. 

They have more options and class times. 

Almost ALL of them are a LOT cheaper. 

Since we opened our doors in 2008, I estimate there have been over 50 gyms/fitness facilities open within a 5-mile radius.  

Yes. 50.  

Quick Rant 

I hear way too many gym owners talk about competition. 

There is competition everywhere. 

If you have none, it’s too bad, you’re probably not being tested.  

​If you sit around and talk about how many new gyms are opening in your area (I hear this a lot on the phone) your focusing on the wrong thing.  

You cannot control another gym moving into your backyard. 

There is a 50,000-square foot mega facility being built as we speak, literally 100 yards from us.  

Lots of people are asking me if we’re scared. 

My answer, “Why is this one different than the other 50 gyms that have moved into town?” 

Only focus on what you can control. 

Rant over. 

Back to the slaughtering. 

So, why were these people pretty much making it clear that we were hands down the better choice? 

It’s ONE thing. 

One thing that NOT ONE of our competitors can ever mimic. 

They will never be able to copy the relationships we’ve built. 

They’ll never be able to match the customer experience we provide, not ever. 

They’ll never match the way we made people feel after doing business with us 

Get active in your community, do great work, care about people a ton and you’ll be around for a long time. 

If you learn how market on top of this, that’s when you’ll dominate. 

Plus, whenever you’re ready, here are 4 ways to work with me: 
1. Work with me 1-1 in 2019  
In 2019, I will be taking on a few select gym owners to work with me in a private coaching program. This is not for newbies and you need to be doing at least $300K in revenue to be accepted into this program.   
Email me personally to see if you qualify for this program at and put “1-1 in 2019” in the subject.   
2. Get on the early bird list for my Spring 2019 Mentorship.   
Join me and my team at my gym in New Jersey for 2 days and get a fire lit under you. This seminar has been the launching pad for many gym owners build the gym of their dreams.   
Email to get on early bird list.  
Note: There’s no obligation to sign up but you’ll lock in early bird price which is a good idea because the investment will go up dramatically this year.   
3. Listen to my Podcast  
If you’re not yet a subscriber to the Fitness Business University Podcast than click below to add this to your list. There are close to 40 episodes packed with money making info. Click the link and subscribe so you’ll get notified when new ones come out.  
4. Attend a Mastermind Meeting  
Join us on February 21-22 in Orlando, Florida for an SPF Mastermind Meeting.   

Reply to this email with Orlando Mastermind in the subject to get more info.

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