I am going to give you my marketing plan today.
It’s a strategy that’s generated close to $10,000,000 over the course of my career as a gym owner (that’s just my gym. It doesn’t account for all the money my Mastermind members have made from this plan).
There are a ton of people that get credit for helping me build this as I have learned so much from so many.
There is much confusion about the whole 6-week challenge thing.
Some do them all the time.
Others do not touch them with a 10-foot pole.
I am going to present my marketing plan for Gabriele Fitness.
Know that this is A strategy, not the only strategy.
That said, this strategy works and sometimes I wonder why people need to reinvent the wheel.
Especially something that’s as proven as what you’re about to read.
Here it is:
September: 4-6 Week Challenge or sweepstakes
October-December: Evergreen 30-day trial
January: 6-week challenge or sweepstakes
February-April: Evergreen 30 day
May: 4-6-week challenge or sweepstakes
June-August: Evergreen 30 day
All the things you do for marketing like Facebook ads, Google ads, direct mail, joint ventures, referral campaigns, etc., will drive to one of these offers.
Now I know you have a ton of questions like:
- What the hell is evergreen?
- What is the sweepstakes?
- Is 4 weeks better than 6 weeks?
- What the best time of year to run the sweepstakes?
- Can I do a 15-day trial instead of a 30-day trial?
- Should the trials be free or paid?
- Why don’t you run a challenge in the summer?
- If I only wanted to run one 6-week challenge per year which time period should I pick?
- Do my current members do the 6-week challenge too?
- How much should my trial be?
- Is there a price for the contest?
All those questions will be answered here:
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You’ll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!