Today I did a training for my private Mastermind members on how to promote a January Challenge.
We got into the weeds about which marketing channels to use to promote them like email, Facebook ads and joint ventures.
But I think the most important point made today in promoting a challenge this time of year was understanding what their market wants right now.
Most of us work with people that are super busy and have a ton going on in their lives.
They are probably not thinking about what goals they want to accomplish in 2022 right now (like you are).
They are thinking about what they need to buy for the holidays, what parties they’ll be attending, where they are traveling and what they will do with their kids around the house.
So, they are not thinking about joining a gym.
The chances of them joining a gym, this week or next, are small.
But come Monday January 3rd….they will be thinking about how crappy they feel and how they need to do something different this year.
Listen. Here’s where it gets important …
As a gym owner that’s trying to send the message to your prospects about some type of January get back in shape program…
…you need to know what’s going on in their mind on January 3, how they feel right now and what they really want.
Now, some of you might believe that what they need is habit change.
And you would be right.
But that is NOT what’s going on in their mind.
Here’s what is…
I need to lose 20 pounds this year.
Like it or not, this is what most are saying, thinking and most important…wanting.
It’s important not to market with what you think is best for them…but rather what will bring them into the door…because that’s the only way you can help them.
Get them in the door while losing the 20 pounds.
Keep them a client for life by teaching them habits.
There’s a difference.
Vince Gabriele 👍
P.S. I just loaded the 14 emails I wrote to promote the 50 Day Challenge at my gym in the membership site of my marketing master program…you can get access here.
Plus, whenever you’re ready here are 4 ways to work with me:
1. Join my LIVE Annual Planning Session on December 17th.
Join me and the SPF Mastermind for a full day virtually to map out your entire personal and business goals for 2022.
Reply to this email with “Annual Planning” in the subject to get more information
2. Get 60 days of business coaching for $1
Join my private community of gym owners and get business coaching, marketing ideas and access to a massive vault of money making tools and resources.
Click here to join.
3. Work with Me 1-1 for 90 Days
Every quarter I take a small handful of gym owners that want private access to me and my team so they can enhance their effectiveness as a leader, marketer and entrepreneur.
Reply to this email with “Work with Vince” in the subject to get more information
4. Join My 6 Week New Client Surge Masterclass
If you want help installing a marketing system for your gym so you can add 10-20 new clients a month on autopilot…instead of wondering where your next client will come from…this is for you.
Click here for more information.
