When someone I respect tells me a book has changed their life…I order it immediately.
Last month, the great Mike Boyle was a guest speaker at the SPF Virtual Mastermind Meeting.
Mike is one of the greatest minds in the fitness industry and has been in the game for close to 40 years.
Coach Boyle has taught me a LOT over the years, but I never heard him recommend a book called The Slight Edge by Jeff Olsen.
I’ve definitely heard of it as SPF Legend Kyle Newell has this as one of his core values…but never read it. After the first chapter, I knew it was going to be a good one.
In the April Newsletter that’s going to the printer any day, I unpack the 5 Habits all gym owners need to do on a regular basis to have success.
You can get that issue and the May issue for $1 here.
If you really want a great business book, read The Tortoise and The Hare.
You know the story…but the lesson is one of the greatest business lessons you could ever know.
Most people you see that are successful did not win the lottery or inherit their money.
Yet, it looks like they just became an overnight success.
Successful people are successful because they do the little things consistently.
Fit people workout regularly.
Rich people invest consistently.
Smart people read everyday.
Here’s what The Tortoise and The Hare is really about…
When you do the little stuff over and over, you eventually build momentum and stuff just starts to fall in place.
Now, here’s the big secret really successful people know…
When that success starts happening, they don’t stop doing the things they did before.
So, if you’re feeling a little momentum right now, it’s probably from all the stuff you’ve been doing over the last year.
Keep your foot on the gas.
Just because you starting to get busier, doesn’t mean you stop all the stuff that helped you create this momentum in the first place.
Yes, some of this is from the world starting to come back…but I work with lots of gyms.
The gyms doing the best right now are the ones that DID the best over the past year.
Don’t stop marketing.
Don’t stop reading.
Don’t stop investing in your team.
Don’t stop, like the hare did, to take a long rest.
As you start to feel this momentum right now…keep going.
You can read about the 5 Most Important Habits Gym Owners Need To Do Daily in the April Newsletter. Click Here!
P.S. Whenever you’re ready, here are 4 ways to work with me
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email email@example.com with “Coaching” and we’ll hop on a call to see if this is the right fit.