I’m not going to refer to this person by the name as some of you may know who I’m talking about…
My marketing agency just completed the website of what will soon be(my prediction) the most successful personal training franchise in the US.
The founder is someone I have heaps and heaps of respect for and the fact that he chose our agency was an honor.
In order to keep things under one roof, he asked us if we could also do the marketing for his franchises…in addition to building the websites.
I said no.
It wasn’t because we didn’t want the work, it was because we weren’t ready to take it on.
Building a website for a franchise is a huge animal, much bigger than building one for a gym.
We needed every resource possible and taking on the marketing would have put us over the edge of capacity.
So I took a risk and said NO…to what would have been a huge contract with even more opportunity.
We finally just completed the website and during the process made a few new hires…giving us much more bandwidth.
The conversation came up again and we agreed to take on the project.
The founder of the franchise mentioned how much he respected that we told him NO.
He said other marketing agencies would have taken the project regardless and most likely overpromised (to get the gig) and as always underdelivered.
This further deepened the trust he had in us.
The same goes for you at your gym.
Do you take on a client that you know needs physical therapy?
Or do you refer out…and lose the business?
When you refer out…you end up winning most of the time…especially if they end up getting better with the PT you referred out to.
So what needs to be in place for you to refer out and “Lose” business?
Well, the secret is not running your business from your heels.
Meaning you’re not desperate for your next client.
And if you are… You’ve got the courage to make the right decision even when things are tough.
My hope is that you’re not desperate for your next client because you’ve been running your business the right way.
A way that keeps clients for the long haul because you do great work on the training floor.
A marketing system that works while you sleep.
A financial system that pays attention to profit over revenue.
A hiring system that attracts the right team members.
And so on…
If this is the kind of business you want…one that is strong, secure, and successful…go here
P.S. If you’re a gym owner…Whenever you’re ready, here’s 4 ways to work with me
1. Join the 6 Week New Client Surge LIVE starting on October 12th.
The Surge is my flagship marketing course for gym owners that I teach live 2x per year. The goal after the 6 weeks is you have a full-blown marketing system installed into your gym.
Get Early Bird Pricing AND Early Access to the course HERE
2. Inquire about attending my Annual Fitness Business Mastery Seminar on December 3-5.
Once per year I bring 20 gym owners behind the curtain of my gym for 3 full days to teach you everything…and show you everything…that we do to run one of America’s most successful gyms.
The goal is you leave the seminar a smarter and more successful gym owner…that knows how to make money…but spends a LOT less time making it.
This Seminar is NOT available to purchase online….
For more details…
Email email@example.com with SEMINAR in the subject to book a call, the only way into this event is via a personal call with me.
3. Be a guest at my next LIVE SPF Mastermind Event on November 12-13.
For each Mastermind meeting, I allow 5 non-members to purchase guest passes to our 2-day private workshops. You’ll get to test drive the mastermind, meet the members and then decide for yourself if we’re the right group for you.
To inquire about a guest pass and get more info on the mastermind please click here
4. Become a Private Coaching Client
Each year I work with a handful of 1-1 clients and have a spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email firstname.lastname@example.org with “Private Client” in the subject and we’ll hop on a call to see if this is the right fit.