Vince with his 17 years of experience in the Fitness Industry touches upon key marketing points: What is your instinct for marketing, finding your target market (ideal customer), geographical location of your target market, and understanding your target market’s psycho-graphics (what do they truly value). Once you know your customer, Vince digs deep into “throwing a line in the water” for your market.  How to get new leads in your door continuously and keep them coming back.