When McDonald’s first opened they only sold burgers.
People never ate burgers until lunch…that left them making no money until they opened for lunch.
Enter the Egg McMuffin. You know the rest of the story.
Today, McDonald’s earns millions of dollars in revenue before they start serving lunch.
This is called leveraging unused capacity.
You have all kinds of this in your business and you need to become a master at discovering it.
I’ve yet to see a gym in our space that is at max capacity from Noon to 3 PM.
This means there are close to 15 hours in the week where your business is under performing.
Why don’t people come during these times?
You don’t have showers.
You need to give your coaches a break in the middle of the day, etc.
But here is the real reason.
They are busy.
Moms are picking their kids up from school.
People are at work.
Getting prepared for the afternoon rush.
Instead of trying to put a square peg in a round hole, think about another day/times you’re probably not leveraging.
Your peak times are the most valuable asset you have.
The 5 and 6 AM slots are packed.
At 5:30 and 6:30 PM the gym is bustling.
9 and 10 AM on Saturday feels so good you wish everyday was like that.
Well, I have news for you.
There are a few hours of PEAK time on Sunday AM that are going unused and leaving serious money on the table.
When we opened on Sundays, we were packed immediately. It allowed several people to train with us more often and others to finally become a member.
Peak times are precious in our industry and Sunday is one that will get gobbled up quick.
Plus, whenever you’re ready here are 4 ways to work with me…
1. Work with me 1-1
Want to work directly with me 1-1? Whether you want to become a better leader, systemize your business or simply get out of the day to day I’ll help you get there…fast. I take very few clients for this program and have 2 open spots for 2020
To get more info Reply to this message and put “1-1” in the subject line…
2.Get a FREE Hard Copy of Marketing Book
Want to get more clients? Here’s a book that needs to be in your library. I bought you a copy, just cover the shipping. Click the link below to get it.
3.Subscribe to the FBU Podcast
If you want to listen to the podcast that built to help brick and mortar gym owners become successful business owners this is a must add to your library. We have a ton of episodes already recorded and release new episodes weekly.
4.Inquire about the SPF Mastermind
Need ongoing coaching and accountability? Join a super motivated group of gym owners that meet 3x/ year to make more money so they can have more free time with their family. There is so much more you get with this but the only way to apply is through a call with me and I unpack everything for you.
To apply just send me an email, email@example.com, with “mastermind” in the subject.