To be honest, how I spend my time today is very different than when I ran my gym full time.
Today it consists of writing, reading, thinking, coaching calls and some meetings…all on a schedule that I set for myself.
I do not set any appointments until noon because I reserve that time for my most creative thinking.
But I understand most of you run a gym right now and that a schedule like this is not realistic.
So, let me share with you the most important things I did when I ran my gym full time.
1. Marketing and Connecting with the Community
The job of every gym owner is to make sure the marketing is on track. This cannot be fully outsourced. You need to become the master of your marketing.
My new program, the Marketing Master Insiders Club is designed to give you every tool and resource you could possibly need.
I adopted this from someone I saw, Ari Weinzweig, founder of Zingerman’s Deli, a 70 million dollar food business.
Ari would walk around his restaurant and pour water. He explained this as his opportunity to serve, watch his team work and keep that community feel in a very large business.
Spotting was my off-shoot of pouring water and I used to schedule time in my calendar for this.
It led to stronger connections with members, countless marketing gems shared, referral and testimonial opportunities, coaching moments for the staff and overall just staying connected with the business.
3. Drove the Culture of the Team
I would meet with our leadership team and our trainers on a weekly basis to stay in touch with them and make sure they had all they needed to continue to do a great job. The biggest asset you have is your team, this is worth the time.
4. Consultations with New Members
Here’s one of the last things I gave up. No One will sell as good as you. Even if they are more skilled, as the owner you’ll always hold that upper hand and close at a higher rate.
It also allows you to know every new member even if you are not seeing them on a regular basis. This decision alone will make you heaps of money.
Gym owners come to me all the time frustrated that they don’t know where they should be spending their time.
If you own a gym, spending time on the 4 things listed above will eliminate that frustration.
P.S. TheMarketing Master Insiders Club is LIVE and ready to accept the first 100 gym owners