The Best Marketing Strategy I Know

Just a quick heads up the 6-week New Client Surge is closed for enrollment.  

I hated mostly every class I took in high school except for my junior year history class. 

I looked forward to doing homework, taking tests and reading the chapters for this class.  I had no interest in doing work for any of the others. 

The difference was this teacher was outstanding at telling stories. He made it the most interesting class I had ever taken. I got more from that class than any of the classes I took in high school combined. 

The reason why most people think school is boring is that most teachers just give you information, then you’re supposed to learn it. 

Since I have been asked several times to public speak on fitness business all around the country, I quickly learned my success as a speaker was based on my ability to tell good stories. 

We’ve been conditioned since childhood to listen to stories. It’s the ultimate way to communicate. 

Here is some very important information for you to know: 

The mind cannot be skeptical if it’s interested and curious at the same time. 

 When you talk about the features of your gym, people get skeptical.  

 When a client tells their story about the success they had at your gym, they’ll get interested and curious.  

 There is no bigger power to get people interested in your gym than for them to hear stories from people like them that have had success.  

 If you’re not getting your clients to tell their stories and putting them out there across several media channels than you’re leaving serious money on the table.  

 This is the best marketing you can do.  

 I tell this to my Mastermind members until I am blue in the face. 

Gather one client story each week and put it out there on social media, email, etc. 

If you do this for a year, you’ll have 52.  

This is a lot for you to work with and many of them can and should be re-used. 

Ready. Go. 


P.S. Check out 4 NEW ways to work with me below.

Plus, whenever you’re ready, here are 4 ways to work with me.  

1.Work with me 1-1 in 2019 

In 2019, I will be taking on a few select gym owners to work with me in a private coaching program. This is not for newbies and you need to be doing at least $300K in revenue to be accepted into this program.  

Email me personally to see if you qualify for this program at and put “1-1 in 2019” in the subject.  

2. Get on the early bird list for my Spring 2019 Mentorship. 

Join me and my team at my gym in New Jersey for 2 days and get a fire lit under you. This seminar has been the launching pad for many gym owners build the gym of their dreams.  

Email to get on early bird list. 

Note: There’s no obligation to sign up but you’ll lock in early bird price which is a good idea because the investment will go up dramatically this year.  

3. Listen to my Podcast 

If you’re not yet a subscriber to the Fitness Business University Podcast than click below to add this to your list. There are close to 40 episodes packed with money making info. Click the link and subscribe so you’ll get notified when new ones come out. 

4. Attend a Mastermind Meeting  

Join us on February 21-22 in Orlando, Florida for an SPF Mastermind Meeting.  

 Reply to this email with Orlando Mastermind in the subject to get more info.  


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