The Brutal Truth

When I was 7 years old my grandma took me to get an ice cream cone.

Right as we were walking back to the car, the scoop of ice cream fell off the cone.

My grandma knelt down, picked up the ice cream and plopped it back on my cone.

Ten steps later, it fell off again.

I started to whine and complain (as my mom re-tells the story).

My grandma looked at me and said, “Vincent, be tough…”

…and plopped the gravel filled scoop back on my cone.

We all need truth tellers in our lives.

People that are willing to be honest with you and give you a reality check when you need one.

Your business is no different.

I can’t remember who said this but the quote goes something like:

“Put yourself where your bullshit doesn’t work anymore”.

As the owner, sometimes we can get by on our own bullshit.

We surround ourselves with people that yes us to death and wouldn’t think twice about calling BS on us.

It’s tough to find people in your own business to do this.

Which is why many gym owners I know farm this brutal honestly out to their peers.

In a few weeks I have 10 gym owners flying in from around the country for my CEO Mastermind

There’s no possible way to BS your way through 90 minutes of complete and brutal honestly about you and your business.

Many gym owners would rather stand up in front of this room butt naked than to pass out a 15 page document filled with EXACTLY how their business is doing.

This group is NOT for the faint of heart.

But the true courage comes when you don’t have the kind of quarter you liked…and you have to explain what happened…or worse you have to hear the brutal honest truth of what the other owners in the group think happened…and they’re usually right.

Here’s the reason why.

Fresh Eyes.

When you work inside your business, there are things you won’t see.

But give someone with a pair of fresh eyes a crack and they’ll put stuff out your never even considered.

It’s why Napoleon Hill writes about the mastermind principle as one of the most power success habits.

Here’s the takeaway: Get at least ONE person in your life that’s going to tell you the brutal honest truth about what going on in your business.

Vince Gabriele

P.S. If you need a group like this, click here.

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