When I was 7 years old my grandma took me to get an ice cream cone.
Right as we were walking back to the car, the scoop of ice cream fell off the cone.
My grandma knelt down, picked up the ice cream and plopped it back on my cone.
Ten steps later, it fell off again.
I started to whine and complain (as my mom re-tells the story).
My grandma looked at me and said, “Vincent, be tough…”
…and plopped the gravel filled scoop back on my cone.
We all need truth tellers in our lives.
People that are willing to be honest with you and give you a reality check when you need one.
Your business is no different.
I can’t remember who said this but the quote goes something like:
“Put yourself where your bullshit doesn’t work anymore”.
As the owner, sometimes we can get by on our own bullshit.
We surround ourselves with people that yes us to death and wouldn’t think twice about calling BS on us.
It’s tough to find people in your own business to do this.
Which is why many gym owners I know farm this brutal honestly out to their peers.
In a few weeks I have 10 gym owners flying in from around the country for my CEO Mastermind
There’s no possible way to BS your way through 90 minutes of complete and brutal honestly about you and your business.
Many gym owners would rather stand up in front of this room butt naked than to pass out a 15 page document filled with EXACTLY how their business is doing.
This group is NOT for the faint of heart.
But the true courage comes when you don’t have the kind of quarter you liked…and you have to explain what happened…or worse you have to hear the brutal honest truth of what the other owners in the group think happened…and they’re usually right.
Here’s the reason why.
Fresh Eyes.
When you work inside your business, there are things you won’t see.
But give someone with a pair of fresh eyes a crack and they’ll put stuff out your never even considered.
It’s why Napoleon Hill writes about the mastermind principle as one of the most power success habits.
Here’s the takeaway: Get at least ONE person in your life that’s going to tell you the brutal honest truth about what going on in your business.
Vince Gabriele
P.S. If you need a group like this, click here.
P. P.S. Whenever you’re ready, here are 4 ways to work with me
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
Join Here.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
Visit Here.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
Book Here.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Reply to this email with “Coaching” and we’ll hop on a call to see if this is the right fit.