A long time ago, a company called BMG would put out an offer for CD’s.
For my young audience, CDs are known as compact discs, they were the source for how we used to play music.
Any who, they would put out this offer that said:
12 CDS for one cent was an amazing offer.
I immediately bought it but I never read the fine print.
Soon after, I started getting notices from collection agencies just about every day at my parents’ house.
I didn’t know that after a certain time you had to buy them.
It was a total bait and switch.
I am not recommending this tactic but there is a lesson here.
The lesson is, in order for people to come your way you need to have a great offer.
A $120 consultation is NOT a great offer.
It puts a barrier up.
You need to offer something very compelling.
Something where people will say, “Yeah, I really want that”.
Magazines do this very well too.
They offer 75% off the cover price and a free football phone when you sign up for a year.
People jump at that.
A great offer for a training gym would be something like 30 days for $99.
Think about your offer.
Do you even have one?
Is it compelling?
Are people saying “That sounds awesome”?
This is very, very important and only target market tops it in order of importance in marketing.
Start thinking about some offers that people in your community will start jumping on.
P.S. If you need help creating some great offers to get leads banging on your door, then you’ll love Module One of the 6 Week New Client Surge Program. I teach you how to create great offers and give you tons of samples you can swipe.
Click the link below for more info:
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Join Our 6-Week Client Surge Program
Join us for 6-Weeks for the New Client Surge Program. It’s going to be 6 live modules. I will be solely focusing on helping you build a predictable system to get new clients and make more.
For more information on the 6-Week New Client Surge Program click the link below:
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!