The Most Important Time for a Small Business

There is a very nice restaurant in our town that opened their doors a few months ago.
However, they’ve been open, serving food for months, if not a year. 
They have been running their restaurant from a lunch truck.

Compared to opening the actual restaurant, the lunch truck was a very small investment
But a very necessary one.

This is where they could build a few VERY important things
  1. A customer base
  1. A reputation
  1. Find out what people liked/disliked
  1. Grow revenue 
They were doing all this while keeping their overhead very low.
This was exactly what I did when I started my gym.
I put every piece of equipment I owned into my truck and started working.
I didn’t focus on creating fancy brochures or business cards.
I didn’t perfect the training process.
I just worked.
I can remember collecting 30 checks on the local football field before one of my camps started.
I see too many guys that start gyms that get way ahead of themselves.
They want to have a great facility to start with but open their doors with no clients, no foothold in their community and no money.
The funny part here is when I hear these guys talk about branding as a marketing strategy.
They’ve yet to make a dollar but are concerned with branding, it makes me chuckle.
It’s the wrong way to start a small business unless you have an investor backing you with an endless supply of cash.
If you’re just starting out, you need to focus on finding ways to get rolling BEFORE you sign a lease.
I trained people in my parent’s basement, 3 different local football fields, a local gym and the Stop and Shop parking lot.
This was my facility and it was the thing that gave birth to the business that’s been running for a decade.
Before you open your gym, find your lunch truck.
P.S. I have helped tons of gyms open and helped even more through their initial launch stages, if you’re there and need help, jut reply here.

PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:

1. Join Our 6-Week Client Surge Program

Join us for 6-Weeks for the New Client Surge Program. It’s going to be 6 live modules. I will be solely focusing on helping you build a predictable system to get new clients and make more.

For more information on the 6-Week New Client Surge Program click the link below:

2. Spend the Day at Gabriele Fitness with Me and My Team

This will be the most productive day in your business building career.  Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win.  You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.

Send an email to, and put “Day at GFP” in the subject line.

3. Join my Mastermind

Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.

To apply for the Mastermind, send me an email,, and put Mastermind” in the subject line.

4. Work with me One-on-One

If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email,, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

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