|The biggest success factor for gyms like yours and mine is our team, there’s no argument there.
But let me take you through a little scenario.
You hire Jonny the trainer when he’s 23 years old.
For the first several years Johny lives at the gym.
He bangs 40 hour weeks like it’s nothing, he never complains, and never asks for anything.
Since he’s under 26 he’s still on his parent’s health insurance so you don’t even have to pay for that.
One day Johnny comes in and tells you he’s getting engaged.
Then he tells you the exciting news about the new townhouse he is going to buy.
Then, he barges into the office and says, “We’re having a baby boy!”
Now, he’s building a small army. He needs to get out of the townhouse and get a house with a lawn.
Now since he’s got more room, he and his wife decide to have another baby.
Instead of the 50K you’ve been paying him, he needs 80K.
Guess where that’s coming from… your pocket.
Side Bar: An important thing to know here is how much you’re willing to pay a trainer to run a session. In my model, the most I’ll pay is $30/hour, if they want to make more, they need to bring more to the table. There’s lots of factors that went into this decision but this serves as a very important payroll boundary that protects the business.
The problem is you’ve just gone through the same thing a few years ago and now as your kids are getting older you’re saving up for college.
Where does that $30,000 go?
To Johnny and family? …or your kids’ college fund?
But how can you lose Johnny?
He’s your star…if you lose him….30-50 clients will go with him.
This is the pickle many gym owners find themselves in.
I’ve been here myself.
But knowing this, there are steps to take to combat this unfortunate reality.
The first step is learning how to build a pipeline of talent…so even if a key team member leaves…you have the ability to say these powerful words…
Next Man Up…
But in order to be able to say this, you need to have several things in place…especially in the climate, we find ourselves in today with hiring.
This is one of the core topics I’ll be unpacking on Day 3 of my Fitness Business mastery seminar on Dec 3-5 in NJ.
Yup, a full day on how to build your dream team.
If you’d like more info about how to attend this event…and what we’ll be covering on the other 2 days…
Email firstname.lastname@example.org with YES and we’ll take it from there
P.S. If you’re a gym owner…Whenever you’re ready, here’s 4 ways to work with me
1. Join the 6 Week New Client Surge LIVE starting on October 12th.
The Surge is my flagship marketing course for gym owners that I teach live 2x per year. The goal after the 6 weeks is you have a full-blown marketing system installed into your gym.
Get Early Bird Pricing AND Early Access to the course HERE
2. Inquire about attending my Annual Fitness Business Mastery Seminar on December 3-5.
Once per year I bring 20 gym owners behind the curtain of my gym for 3 full days to teach you everything…and show you everything…that we do to run one of America’s most successful gyms.
The goal is you leave the seminar a smarter and more successful gym owner…that knows how to make money…but spends a LOT less time making it.
This Seminar is NOT available to purchase online….
For more details…
Email email@example.com with SEMINAR in the subject to book a call, the only way into this event is via a personal call with me.
3. Be a guest at my next LIVE SPF Mastermind Event on November 12-13.
For each mastermind meeting, I allow 5 non-members to purchase guest passes to our 2-day private workshops. You’ll get to test drive the mastermind, meet the members and then decide for yourself if we’re the right group for you.
To inquire about a guest pass and get more info on the mastermind please click here
4. Become a Private Coaching Client
Each year I work with a handful of 1-1 clients and have a spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email firstname.lastname@example.org with “Private Client” in the subject and we’ll hop on a call to see if this is the right fit.