A few weeks ago at our mastermind meeting we discussed running 6 week challenges.
Many of my guys had subscribed to running the 6 week challenges occasionally, others never did one at all.
I happen to believe that they are essential to run at certain times of the year.
They are good for your current members to give them a boost. It gives them an opportunity to refer. It gives you a more urgency in your marketing effort because of the start and end date.
Many guys were confused on when to run them and how many they should do per year.
In my experience, there is a formula that works well. It’s a combo of short term challenges combined with an evergreen in-between.
An evergreen offer is an ad that runs all the time that drives to a trial membership.
This formula like blocking and tackling in football.
Here it is:
Early Fall: 6 Week Challenge
Evergreen offer
January/February: 6 Week Challenge/Sweepstakes
Evergreen offer
Pre-Memorial Day: 4-6 Week Challenge
Evergreen offer
You may be wondering what the Sweepstakes is. If you are, you are asking a very good question.
The Sweepstakes is the absolute most successful marketing venture I have ever used at my gym.
My mastermind clients that have run this would also agree.
It’s the best thing you could ever do to spark a fire at your gym.
You can learn more here: http://www.vincegabriele.com/mentorship-application
So there is your formula, take it, swipe it and implement it because it works.
It also gives you some certainty with your marketing effort.
So many gym owners are so confused they end up doing nothing or are so sporadic they get poor results from their marketing.
This is a proven model you can use for a very long time with great success.
Vince
PS. There is only 3 more days to get in at the early bird price for my Mentorship in October, click here to learn more
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You’ll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
http://www.vincegabriele.com/mentorship-application
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to megan@gabrielefitness.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, vince@gabrielefitness.com, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!