Yesterday I was interviewed on the strength coach podcast by the legendary podcast host, Anthony Renna.
Anthony happens to know several of the guys in my CEO Mastermind group just from being in the industry for a few decades.
Anthoney spoke with a few of them about how well they are doing…and wanted to know what I’m telling my clients on how to navigate this mess.
I went into my 4 part strategy for how we navigated this back in March of 2020:
- Keep what you have
- Find a new revenue Stream
- Make it better
- Be the lighthouse for your community
Then, I discussed the 3 part leadership mindset I instilled in them for well over a year during the height of the pandemic:
- Jocko Like Discipline
- Disney Like Creativity
- Stockdale Like Productive paranoia
But recently I added a 4th part of the leadership mindset to combat the new changes in the direction of the pandemic and quite frankly, the horrific display of what’s going on in the world right now.
Stoic Like Calm
As a student and practicer of Stoicism, I don’t see a more valuable way of being a business owner right now.
The most valuable lesson I’ve learned in the last 18 months is to stay calm under pressure.
When you remain calm, you are less reactive, when you are less reactive you make better decisions.
Your life, my life, and everyone else’s life is shaped by the decision we make
The beauty of this is that it applies to other important areas of life…not just business.
Parenting, marriage, sports, and pretty much any other time you may find yourself in hot water.
Some are wired this way.
Me? I’m not.
I’m wired to be more anxious.
But I see the power of it and work hard at it. It’s a skill.
Joining the SPF Mastermindis NOT cheap, in fact, I just raised the price to $1,000 per month.
But I had a client come on our Wednesday call recently that was panicking about something and wanted my advice.
I told him nothing other than this…
“Calm THE F Down”
No other advice.
He sent me a message after the call thanking me and that’s exactly why he happily pays the large Mastermind fee every month…
Basically part of my job is to check themselves before they wreck themselves.
The way to succeed today is not from some special lead gen strategy.
The way to win today is to stay calm and make better decisions than your competition…
And sometimes you need someone to grab you by the cheeks and tell you what you need to hear…
In fact…I see the value of this so much that I tell my coach to do this for me.
Why I decided to raise the Mastermind price to $1,000 per month
Well, we got a great thing going. There’s a ton of VERY good gym owners in the group.
By raising the price to $1,000 per month it eliminates gym owners that may not be ready for a group like this…yet.
This means the group will continue to attract only the highest-quality gym ownersthat are committed to being successful.
This also means that I’m not going to be attracting the gym owners that are swayed by the get 100 leads in 27 days type of coaching programs.
The conversations we have about leadership, team building, systems, strategy, marketing, and sales will go way over the heads of people just needy for leads.
So essentially people are paying the high Mastermind fee for who is NOT in the room…not just the advice they get from the group.
If you’d like more info on how to join us go here
Vince Gabriele
P.S. If you’re a gym owner…Whenever you’re ready, here’s 4 ways to work with me
1. Join the 6 Week New Client Surge LIVE starting on October 12th.
The Surge is my flagship marketing course for gym owners that I teach live 2x per year. The goal after the 6 weeks is you have a full blow marketing system installed into your gym.
Get Early Bird Pricing AND Early Access to the course HERE
2. Inquire about attending my Annual Fitness Business Mastery Seminar on December 3-5.
Once per year I bring 20 gym owners behind the curtain of my gym for 3 full days to teach you everything…and show you everything…that we do to run one of America’s most successful gyms.
The goal is you leave the seminar a smarter and more successful gym owner…that knows how to make money…but spends a LOT less time making it.
This Seminar is NOT available to purchase online….
For more details…
Email jill@vincegabriele.com with SEMINAR in the subject to book a call, the only way into this event is via a personal call with me.
3. Be a guest at my next LIVE SPF Mastermind Event on November 12-13.
For each mastermind meeting, I allow 5 non-members to purchase guest passes to our 2-day private workshops. You’ll get to test drive the mastermind, meet the members and then decide for yourself if we’re the right group for you.
To inquire about a guest pass and get more info on the mastermind please click here
4. Become a Private Coaching Client
Each year I work with a handful of 1-1 clients and have a spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email jill@vincegabriele.com with “Private Client” in the subject and we’ll hop on a call to see if this is the right fit.