I got a question yesterday about some marketing ideas for December.
While I have a truckload I could rattle off…I didn’t.
I didn’t because it was asked about 60 days too late.
The lesson rolled into why you need to plan out what you’re going to do for marketing…ahead of time.
Now, as a gym owner just like you, I understand what it’s like to do everything for your gym and still have the time and energy to market it effectively…
…and that’s exactly why you need to plan it ahead of time.
I teach about this in my Surge Program and it’s called the marketing map out session.
It’s where you block a period of uninterrupted and undistracted time to think about what you’re going to do to get the number of clients you want from your marketing.
So, instead of hitting the panic button for how you will get your next client…you give yourself time to document exactly what you will do to get the results you want and know what you need to do when the time comes.
A big part of the planning session comes from what you did last year.
Gym Owners (yours truly included) have this horrible habit of doing something that works and never doing it again.
The first step in figuring out what you’ll do this year is repeating the things that worked last year.
If last December you ran a holiday gift card referral campaign that brought in 12 new annual members…run that play again, man!
Don’t get cute and try to change everything all the time…just hit repeat.
If you must make a few tweaks do it….but don’t think you need to reinvent the wheel every year…that’s a recipe for doing nothing.
Sounds Good?
Vince Gabriele
P.S. […Cool Opportunity] …I’ll be leading the members of my SPF mastermind through an annual planning session on December 17th, you can join us virtually or in-person…I’ll be running them through a full marketing map out session for their Q1 Marketing plan…and also helping them document their 2022 strategy into my 2-page business plan….so they know exactly what they want to accomplish….and exactly what strategy they’ll use to get it…
…Do you need to join us?
Vince Gabriele 👍
Plus, whenever you’re ready here are 4 ways to work with me
1. Join my LIVE Annual Planning Session on December 17th.
Join me and the SPF Mastermind for a full day virtually to map out your entire personal and business goals for 2022.
Reply to this email with “Annual Planning” in the subject to get more information
2. Get 60 days of business coaching for $1
Join my private community of gym owners and get business coaching, marketing ideas and access to a massive vault of money making tools and resources.
Click here to join.
3. Work with Me 1-1 for 90 Days
Every quarter I take a small handful of gym owners that want private access to me and my team so they can enhance their effectiveness as a leader, marketer and entrepreneur.
Reply to this email with “Work with Vince” in the subject to get more information
4. Join My 6 Week New Client Surge Masterclass
If you want help installing a marketing system for your gym so you can add 10-20 new clients a month on autopilot…instead of wondering where your next client will come from…this is for you
Click here for more information.