There was a question posted in the SPF Mastermind Facebook group recently about what books they should have their trainers read.
Talk about an all-out assault.
A ton of the members in the group chimed in.
As I was reading all the answers, I noticed a pattern.
You would think that a question like this would be filled with training books.
The comments got bombarded by books about personal development and habit change.
When I was meeting with the great Mike Boyle back in 2005 the first thing, he told me to do was to read How to Win Friends and Influence People.
He went on to say it was the greatest book ever written.
Well, that same book came up a ton of times in this thread, making it the undisputed champion of books for trainers to read.
The part of the book that is most effective is when they teach about asking questions and talking about other people.
I don’t think there is a better skill for a trainer, or a person for that matter, than to take the focus off themselves and put it on others.
I used to work with a girl back in San Diego who would literally train her clients while she laid on the floor. While on the floor, she would cry the blues to her clients about everything under the sun (including how loud I was as a personal trainer LOL, she hated me).
This is the opposite of a great trainer because the focus was all about her and had nothing to do with the client.
As a gym owner, your job is to put these kinds of resources in the hands of your trainers and then go over them regularly.
After owning a gym for 13 years I’ve had many trainers, the most successful ones were the best with people.
So, in terms of hiring trainers, focus on these qualities:
- They’re in the business to help people, not become instafamous.
- They don’t spend a ton of time talking about themselves.
- They give off positive energy and don’t gossip.
- They are open to learning and growing.
You can learn a lot from the book recommendations of smart people.
P.S. If you want a steady flow of these kinds of conversations go HERE:
P.P.S. Whenever you’re ready, here are 4 ways to work with me
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email firstname.lastname@example.org with “Coaching” and we’ll hop on a call to see if this is the right fit.