What Successful Gym Owners Do Differently

Yesterday I spent the day with Kyle Newell of the great New Jersey based gym Newell Strength.

Kyle has one thriving location and the second one opening any day.

They are a very successful company. It got me thinking what types of things successful gym owners do that the unsuccessful ones do not.

When I say successful I mean that their business does well enough to provide a great life for their family. It has a great culture and gets their clients results.

I have had the opportunity to spend time with tons of successful gym owners. Many of them are in my Mastermind.

I have also seen many unsuccessful gym owners. Guys that tread water for years. They either went out of business or ran it into the ground and sold it for nothing.

Here are some of the differences I have seen between the two:

Successful Gym owners ask lots of questions.

Other gym owners do not ask questions. They think they need to come up with all the answers.

Successful Gym owners focus on becoming better business owners.

Other gym owners focus on becoming better trainers. They do not embrace their new role of business owner.

Successful Gym owners have a plan in place to generate leads.

Other gym owners shoot from the hip or do not do any marketing at all.

Successful Gym owners understand they need to have a focus on one primary target market. They will build their gym around those people.

Other gym owners try to be all things to all people. They have many different target markets, service options and products.

Successful Gym owners take time to work ON their business. They hire business coaches and joining Masterminds.

Other gym owners try to do it all on their own. They continue to slave away inside their business.

Successful gym owners hire slow. They may even bring a solid person in without being in desperate need.

Other gym owners hire fast and when their back is against the wall.

Successful gym owners are quick to make decisions. They are great at solving problems. They understand that their main role in their business is to get better at solving them.

Other gym owners are slow to make decisions for fear of change or hurting one persons feelings. They are too busy to stop and see the problems that are slowing them down.

Successful gym owners take time off because they can.

Other gym owners are usually burnt out because they can’t.

Dan Sullivan says, “All progress starts with the truth”.

Where do you need help?


PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:

1. Attend Our 2-day Seminar in October

Join us for 2 days and look under the hood of my gym.  You’ll see my coaches in action and get the secret business sauce for what makes this place hum.  Click here to learn more:


2. Spend the Day at Gabriele Fitness with Me and My Team

This will be the most productive day in your business building career.  Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win.  You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.

Send an email to megan@gabrielefitness.com, and put “Day at GFP” in the subject line.

3. Join my Mastermind

Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.

To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.

4. Work with me One-on-One

If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, vince@gabrielefitness.com, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!


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