Yesterday I spent the day with Kyle Newell of the great New Jersey based gym Newell Strength.
Kyle has one thriving location and the second one opening any day.
They are a very successful company. It got me thinking what types of things successful gym owners do that the unsuccessful ones do not.
When I say successful I mean that their business does well enough to provide a great life for their family. It has a great culture and gets their clients results.
I have had the opportunity to spend time with tons of successful gym owners. Many of them are in my Mastermind.
I have also seen many unsuccessful gym owners. Guys that tread water for years. They either went out of business or ran it into the ground and sold it for nothing.
Here are some of the differences I have seen between the two:
Successful Gym owners ask lots of questions.
Other gym owners do not ask questions. They think they need to come up with all the answers.
Successful Gym owners focus on becoming better business owners.
Other gym owners focus on becoming better trainers. They do not embrace their new role of business owner.
Successful Gym owners have a plan in place to generate leads.
Other gym owners shoot from the hip or do not do any marketing at all.
Successful Gym owners understand they need to have a focus on one primary target market. They will build their gym around those people.
Other gym owners try to be all things to all people. They have many different target markets, service options and products.
Successful Gym owners take time to work ON their business. They hire business coaches and joining Masterminds.
Other gym owners try to do it all on their own. They continue to slave away inside their business.
Successful gym owners hire slow. They may even bring a solid person in without being in desperate need.
Other gym owners hire fast and when their back is against the wall.
Successful gym owners are quick to make decisions. They are great at solving problems. They understand that their main role in their business is to get better at solving them.
Other gym owners are slow to make decisions for fear of change or hurting one persons feelings. They are too busy to stop and see the problems that are slowing them down.
Successful gym owners take time off because they can.
Other gym owners are usually burnt out because they can’t.
Dan Sullivan says, “All progress starts with the truth”.
Where do you need help?