Why I Fired This Guy

About a year ago I fired the guy that was running my gym. 

He was a nice guy, but just didn’t get the job done. 

I went for a while without replacing him because it was COVID, but with all the other businesses still in growth mode…I needed to bring someone in.

I wanted someone to run the gym, to be my CEO and allow me to focus on my other ventures. 

In order to do that, I was looking for someone that could do two things. 

  1. Lead
  1. Sell

I had time to teach him how to lead. 

I had no time to teach him how to sell.

He came in and blew the doors off.

This guy sold more in his first month than the previous guy did in close to a year.

I didn’t teach him how to sell. 

He already knew.

As your business advances, many times we get in this mindset of turning our trainers into sales people, marketers and General Managers.

Sometimes it works.

Most of the time it doesn’t.

I’m all for hire for character to train for skill…when you hire personal trainers…

But, I do not give this same advice when bringing in team members that hold major functions of the business like sales, marketing, operations and finance.

Instead you should hire for character and hire for skill. 

Can they do the job you need them to do? 

Are they a core value fit?

Then, it’s a go. 

But here’s the problem… 

Most gym owners have no idea what the job should be themselves. 

This is why so many hires in these positions fail.

The owner isn’t even sure what to tell them to do to get the success the business needs.

I’ve been here before.

The secret to this is a well thought out KRA. 

KRA stands for key results area, and it’s the secret sauce to new hires knowing what the heck to do when they get started. 

We’ll be having a KRA Workshop at our July Mastermind that will teach you an exact recipe to write these for your own business. 

Clarity awaits when you nail this down.

Want to join us in July? 

Vince Gabriele 

P.S. Whenever you’re ready, here are 4 ways to work with me

1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)

Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.

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2. Get a FREE Copy of My Marketing Book

Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.

Visit Here.

3. FREE 45-minute Marketing Strategy Call

Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.

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4. Work with me 1-1 for 90 Days

Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.

Email jill@vincegabriele.com with “Coaching” on the subject and we’ll hop on a call to see if this is the right fit.

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