Why I LOVE Orange Theory

If you have not been living under a rock you probably see these things popping up all over.

The trainer geeks are like, “it’s too much cardio”.   

Other say it’s a fad and the bubble will burst very soon. 

On the other side, the private equity guys are salivating. 

They are calling them ATM machines and looking very hard for sound territories to put them in. 

Orange Theory is very, very, very, good at marketing. 

Their message is clear. 

Their product is unique. 

Their target market is no secret. 

 They do a lot right. 

But most gym owners just talk smack on them. 

They talk about how many people they have in their classes and how it’s not personalized. 

They hate on how much running they do and how people must get bored doing only 3 things for an hour. 

Well, a lot of people feel it’s very personalized. 

Even more people are just fine with doing 3 things. 

You may be asking why I am writing this as I have an Orange Theory one town over from me. 

Side note, the Orange Theory by me has lost many more clients to Gabriele Fitness than we’ve lost to them.  If fact, I do not know of one person that left my gym to go to Orange Theory.  

While everyone is hating, I have been watching. 

I’ve been learning. 

Learning all the brilliant things they do. 

Success doesn’t happen by accident. They’re doing so much right and there’s a lot to be learned about companies that are exploding. 

The key message here is you must be learning from other companies.  

In fact, you should be learning from all kinds of businesses, not just the ones in your industry. 

Wherever I go, I evaluate the experience, the sales process, the marketing that drew me in, the price versus the value, all of it. 

If you want to have success in business you need to become a student of business. 


PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:

1. Join Our 6-Week Client Surge Program

Join us for 6-Weeks for the New Client Surge Program. It’s going to be 6 live modules. I will be solely focusing on helping you build a predictable system to get new clients and make more.

For more information on the 6-Week New Client Surge Program click the link below:


2. Spend the Day at Gabriele Fitness with Me and My Team

This will be the most productive day in your business building career.  Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win.  You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.

Send an email to megan@gabrielefitness.com, and put “Day at GFP” in the subject line.

3. Join my Mastermind

Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.

To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.

4. Work with me One-on-One

If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, vince@gabrielefitness.com, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Subscribe to my Award Winning Podcast

Hey, I’m Vince Gabriele. Listen to my award winning podcast by clicking below

Schedule Your Free Marketing Strategy Call

Get Your 100% Free One-On-One Consultation And Discover How To Get More New Clients In a Month – Than Most Training Gyms Get In A Year!