As I write this email, I am the author of 8 books with a 9th one in the works.
If you were to ask me when I started in the fitness industry if was ever going to write a book, I would have told you…not likely.
A few years into my business I started writing an email every Monday.
It was called Mindset Monday.
The email was all about personal development, success, and overcoming adversity.
I had many loyal readers, most of them were my current members.
About 3 years into writing this weekly email, I got the idea to take the emails and organize them into a book.
I sent about 150 emails to an editor who organized everything into chapters.
I wrote a bio, got some testimonials from people that read the email each week, designed a front cover and a back cover and…I was an author.
Now, did I sell a lot of copies?
In fact, I didn’t even make the book for sale.
The book was credibility and authority.
Which would be much more valuable to me as a local business owner than trying to sell books.
This is the most effective result writing a book will give you as a local business owner.
It is a core differentiator.
How many of your competitors have written a book?
Think about when you visit a doctor, lawyer, or accountant…
Which are you more impressed with: their degree on the wall (that everyone has) or the copy of the book they wrote?
You probably don’t ask them…
Did you sit down and write this book cover to cover?
How many copies have you sold?
Too many gym owners don’t have a book because of perfectionism.
They are waiting for the perfect time to write a book.
They are waiting to get the level of success they think is necessary to write a book.
So, they never write it…even though they secretly desire it.
If you’ve been consistently producing content for your target audience, you probably have already written a book…you just don’t know it yet.
Well, here’s your Uncle Vinnie…giving you permission…
Permission to take all the old stuff buried in your files, dusting it off, and using it to give yourself a heap of authority in your community.
There’s an entire business lesson wrapped into this concept called unused capacity that I don’t have the time to cover today
That being said, it’s time to go hunting…and then write your first book
P.S. If you need a kick in the pants to get this done these people can help you.
P.P.S. Whenever you’re ready, here are 4 ways to work with me.
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email email@example.com with “Coaching” in the subject line and we’ll hop on a call to see if this is the right fit.