2021 Goal Setting

Yesterday I announced the seven guiding principles I’ll be using to help the SPF Mastermind members navigate 2021. 

Each principle is 3 words for a grand total of 21 words.

These 21 words outline what I feel will the things brick and mortar gyms need to focus on to have a comeback year in 2021. 

I worked long and hard to simplify each concept down to 3 words for one reason:

Memorable is Portable
This means that if my Mastermind members can easily remember these 21 words they are much more likely to get them done.

These 21 words will shape the things I teach each week and will guide them toward what they should read, what changes to make in their facility.

The 21 words all revert back to something that very important.


Each guiding principle is up to the owner to improve and implement in their life and business.

There’s too much waiting right now and not enough action.

People were waiting for the shutdown to be over.

People were waiting for the election.

People are waiting for a vaccine.

Now they’re waiting for January.

I had the privilege to talk for close to 30 minutes yesterday talking about the gym owners that are kicking ass right now.

None of these guys waited for anything.

There are some things out of your control right now.

But that doesn’t mean you can’t make serious moves toward an incredible comeback year.

Step one in your comeback year is a plan.

Today is December 1.

You have 30 more days to get down on paper what you want your business to look like in 12 months.

How much money are you making?

How many clients do you have?

What are you spending your time on?

There’s never been a more important time to sit down and think about what you want.

In fact, to spill the beans on one of the 7 guiding principals for success in 2021:

You’re Paid to Think
Success next year will come to the gym owners that do less stuff and much more strategic thinking.

The only thing in the way is knowing how to do this…which is one of the most important skills you could ever acquire.

We’ve never seen a year like 2020.

We’ll hopefully never see one again.

You have the control to create your comeback year.

It all starts with the plan.

Vince Gabriele

P.S. I’ll be leading the SPF Mastermind through a full day of annual planning on Friday December 11th/

Here’s all the details on how you can join us.


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