It’s no secret that it’s tough to find trainers right now.
To make matters more challenging…many gyms(mine included) have lost trainers through Covid due to them starting new careers or going online.
As I’m becoming known more and more as a truth-teller instead of a business coach… here’s a hard one.
You will need to do more to find your next trainer than you used to
This means that popping an ad up on indeed is not going to work like it used to.
It’s kind of like the harsh marketing reality that came about a few years ago when Facebook stopped being the only thing you needed to get new clients.
Nope. You’ll need to think a little harder on this one:
• You may need to look into other job sites
• You may have to steal, I mean recruit from other gyms
• You may need to transform one of your members into a trainer
• You may need to create an internship process that delivers a steady pipeline
You may need to…you get the point.
Your team is THE most important part of your business.
This is a BIG obstacle that you face today…and the gym owners that get busy taking action on a plan to break through this obstacle…will be the ones with stronger teams and better businesses.
You hopefully have a marketing plan.
You hopefully have a financial plan.
But most do NOT have a recruitment plan…and we all need one.
A plan that tells you what to do when you need a trainer but none of the ways you used to get them to work anymore.
I’ll be going over the recruitment plan that I’ve created for my own business…and for the SPF members at Fitness Business Mastery Seminar in December.
P.S. If you’re a gym owner…Whenever you’re ready, here’s 4 ways to work with me
1. Join the 6 Week New Client Surge LIVE starting on October 12th.
The Surge is my flagship marketing course for gym owners that I teach live 2x per year. The goal after the 6 weeks is you have a full-blown marketing system installed into your gym.
Get Early Bird Pricing AND Early Access to the course HERE
2. Inquire about attending my Annual Fitness Business Mastery Seminar on December 3-5.
Once per year I bring 20 gym owners behind the curtain of my gym for 3 full days to teach you everything…and show you everything…that we do to run one of America’s most successful gyms.
The goal is you leave the seminar a smarter and more successful gym owner…that knows how to make money…but spends a LOT less time making it.
This Seminar is NOT available to purchase online….
For more details…
Email firstname.lastname@example.org with SEMINAR in the subject to book a call, the only way into this event is via a personal call with me.
3. Be a guest at my next LIVE SPF Mastermind Event on November 12-13.
For each mastermind meeting, I allow 5 non-members to purchase guest passes to our 2-day private workshops. You’ll get to test drive the mastermind, meet the members and then decide for yourself if we’re the right group for you.
To inquire about a guest pass and get more info on the mastermind please click here
4. Become a Private Coaching Client
Each year I work with a handful of 1-1 clients and have a spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email email@example.com with “Private Client” in the subject and we’ll hop on a call to see if this is the right fit.