6 keys to direct response marketing you need to implement today

Todays short podcast is a clip taken from last years June MMIC call

The 6 keys that Vince touches on in todays episode are his main takeaways from his weekend at a Dan Kennedy event in Cleveland, Ohio.

The 6 Keys Vince breaks down are listed below:

1. Outbound is the new inbound

2. Organize testimonials by objections

3. Think of marketing in tiers

4. Your message matters more than anything

5. You must know and be working toward increasing the lifetime value of your customer

6. The best testimonial has a story to tell

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