I fired the first person I ever hired to help me market my gym…before she even started.
She was a talented young girl with great energy and had a skill set that I lacked.
She was a whip on social media, knew how to take great pictures, edit video, and understood marketing metrics.
She was going to make our marketing a lot better.
These types of people are invaluable for your company.
I love marketing assistants because they enhance your marketing power way more than the cost of hiring them.
Anyway, I was super excited for her to start in about 3 weeks because she had to finish up at her former job.
I brought her in to get her ready and had a big stack of books waiting for her.
These were the books I wanted her to read in her first 90 days with us.
- Magnetic Marketing, Kennedy
- Influence, Cialdini
- One Page Marketing Plan, blanking on the author
- Brain Audit, Sean D’Souza
- Ben Settle Email Skhema
I asked her to read one of them before she started.
She read them all.
This was going to be incredible and I could not wait, this was going to be the most profitable year in company history.
I never suspected anything except that she was going to make my life wonderful.
Then I got a letter in the mail.
The letter was from the company that ran the background check that I did on her…like I do with all people I hire.
After I got the letter, I called her up and fired her.
She had been caught shoplifting at a major department store…and the date of the crime was so recent it was after I had hired her!
But this wasn’t like something that happened in high school where she stole a bag of candy.
This was legit shoplifting and as it turns out this was a pattern…and honestly a problem she admitted to me she had.
While I appreciated her honestly about the truth, this was not someone I could trust at my company.
Doing a background check is a pain but it’s a necessary step, especially if you’re going to work with kids.
I outline this and a ton of other hiring tactics you need to follow in my 364 hiring book.
This is the only specific hiring book for gym owners I know exists and it’ll save you a ton of time and energy with your hiring process.
Today, your Uncle Vinnie has a bribe for you.
I’m going to ship out 10 Hard Copies of my hiring book to the first 10 gyms owners that take action at the link below.
The investment is $1…
…Your $1 investment covers the following items:
- The Hiring Book
- The cost to ship the book
- 60 Days in my new business coaching program called New Client Academy
- A copy of my marketing newsletter shipped to your door
- 2 Live Business coaching sessions with me
- 1-1 Business Coaching from my team for 60 days
- Access to my NOT FREE FACEBOOK GROUP
- Access to a massive vault of done-for-you profit boosting resources
Once you sign up, a member of my team will put one of the 10 available books in the mail.
We don’t use a fulfillment service either.
The books are stocked on our shelves at my gym in dirty Jersey shipped directly from us…
…It’s likely that we’ll even stick a bonus goodie in your package…no promises though.
My best guess is this the most irresistible offer you will get in your email inbox today.