For years, we sent recipes every Friday to our email list, still do today.
Do you realize every email you write can be used again in other ways?
A few years back we realized we were sitting on all these recipes and nutrition articles we had produced for our audience.
We got the idea to turn it into a book.
It doesn’t matter what the book is about or if only 2 people ever read it cover to cover, its credibility.
Not just anyone can produce a book, in fact it’s very rare. Especially, among local small business owners.
If they knew this secret there would be many more books written. Most don’t (lucky you).
There is a good chance you’re sitting on a book right now.
I am sure you probably have enough knowledge on nutrition or fitness to write a book geared toward your target market.
You may even have a ton of articles written like I did that could be turned into an editor who can turn it into a nice little book.
Once you get it, you can use your book as a marketing tool in the following ways:
· In the sales process as credibility
· As a free download to capture emails
· As a welcome gift to new trial members
· As a referral tool to give to your members to give to their friends
· Put them in local businesses in the waiting rooms
· Have a joint venture give their list a free download of the book
I could go on.
A book is nothing more than a really outstanding business card.
Don’t expect people to give you much money for a book like this, that’s not the point.
The point is you make the money on people coming to your gym because they saw you wrote a book.
Want to check out a copy of our recipe book to get some ideas?
Reply right here and I’ll send it over.
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You’ll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to firstname.lastname@example.org, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, email@example.com, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!