Yesterday I received a book in the mail from SPF Mastermind Member, Brian Sipotz, a very special book.
Brian runs Advantage Strength in Ann Arbor Michigan and is a founding member of the group.
A while back Brian was looking for ways to start doing things that would aid him in the transition from working with just athletes to building an adult fitness program.
He was jam packed in the afternoons but had a ton of opportunity to fill several time slots in the morning.
Well, when we had our Mastermind meeting in his home town of Ann Arbor, I saw the results of his focus first-hand.
I walked into his gym unannounced on a Wednesday morning, only to find a gym filled with happy adults working out, it made my day.
From the looks of it, it was a very profitable hour.
One of things we did was start to shift the content he was putting out to be geared toward adults.
He was very good at writing about sports performance concepts geared toward helping athletes get stronger and faster but was not speaking the market we were trying to grow, the 35-55-year-old adult.
We started simple with a weekly recipe email.
A recipe is a simple easy way to deliver value to your email list on regular basis.
I told him once he did this consistently, he would have enough to write his first book.
A book does so many wonderful things for a business.
It shows credibility, authority and it certainly differentiates you as so few gyms have produced real physical books.
You may be thinking this.
How can I even think about writing a book?
I am training a ton of sessions and trying to grow the business at the same time.
I have no time to sit down at my computer and write an entire book.
You are a lot closer to writing a book than you think.
In fact, you may have enough stuff to send to an editor to create a book right now.
The best tip I can give you to get started is to put out sound content either via email, blogs, social media (something you should be doing anyway) on a consistent basis.
Once you have about 80-100 pages worth, go ahead and print your first book.