Is a Bigger Business Harder or Easier?

I have conversations on a weekly basis with gym owners that are struggling.

They are stressed, overworked and most of the time not satisfied with the amount of money they are bringing home.

A very common statement I hear when I help people set growth goals is this:

“I cannot imagine going from 200K in gross revenue to 500K, I can barely handle what’s going on right now.”

What they don’t understand is this jump in revenue takes some different skill sets and some very hard decisions.

What got you to 200K in revenue probably won’t get you 500K.  If it does, it will probably drive you crazy.

I call this shifting from stage 1 to stage 2.

Stage 1 is anywhere from 0-200K

Stage 2 is 200-500K

NOTE: These revenue numbers are specific to the small personal training gym.

The first key to being able to succeed here is a commitment to doing less$10-$20 per hour work.

The people I see struggle the most with this are the ones that are mentally and physically drained from doing too many sessions and mindless paperwork.

It’s very hard to make challenging decisions like, when you should hire another coach, what to do for marketing, or how to improve your sales process when you’re always running on fumes.

Being a business owner is hard enough, to do it burnt out is a recipe for failure.

The key to moving from stage one to stage two is stepping into unknown territory.

It’s comfortable to run sessions, it’s easy for you.

Hiring, marketing, sales, leadership: that’s another story.

What got you to where you are today will not get you to the next level.

My gym right now is bigger than I ever imagined, but, I do the least amount of work now than I’ve ever done before.

Bigger is harder because there is more on the line and it forces you to do things that you are not comfortable with.

But the most dangerous thing to do is to stay where you are right now.


P.S. Have you see my outline of the 4 stages of a fitness business?

P.P.S If not, send me an email,, and I will send it over.

PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:

1. Book a 60-Minute Strategy Call

Have an issue that needs my eyeballs on it? Just have a list of questions you need answered?  In 11 years of owning a gym there’s not much I haven’t seen. We’ll knock it out in an hour and you can go on your merry way.

Send me and email,, and put “CALL” in the subject line.

2. Spend the Day at Gabriele Fitness with Me and My Team

This will be the most productive day in your business building career.  Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win.  You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.

Send an email to, and put “Day at GFP” in the subject line.

3. Join my Mastermind

 Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.

To apply for the Mastermind, send me an email,, and put Mastermind” in the subject line.

4. Work with me One-on-One

If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email,, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!




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