I’m just leaving the event in Cleveland, and one of the main points that was made during the weekend is having a marketing plan.
You don’t have a marketing plan unless you…
- Have a clear marketing message that shows how you’re different
- Know exactly who you’re trying to get to buy your stuff
- Have multiple ways to get new customers
- Your plan is effective and efficient (you have the time or staff to act on your plan)
- You’re tracking your results
If you don’t have a plan you’ll always be distracted and participate in what I call Squirrel Marketing.
Way too many gym owners are tactic seekers.
They tinker around with the latest and best social media ideas and find things that work in the short term.
This always fails in the long term because tactic seekers almost never have the 5 steps listed above in place.
Just curious, which one of these parts of the marketing plan do you struggle with the most?
- Have a clear marketing message that shows how you’re different
- Know exactly who you’re trying to get to buy your stuff
- Have multiple ways to get new customer
- Your plan is effective and efficient(you have the time or staff to act on your plan)
- You’re tracking your results
Reply with your answer.
Vince Gabriele
P.S. Whenever you’re ready, here are 4 ways to work with me
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email jill@vincegabriele.com with “Coaching” on the subject and we’ll hop on a call to see if this is the right fit.