I walked by Michelle Obama in the hallway at the Mindbody BOLD conference. She said to me, “Hey you’re Vince Gabriele, right?”
I said, “Yes”.
She said, “Cool I heard you were doing a great talk on sales today at 3 PM, I am definitely going to check that out”.
I replied, “Actually, Michelle, there are only a few seats left. I know you have about 7 Secret Service Agents with you. I don’t think it will work. That being said, I am doing the same presentation in San Jose at the RISE conference in a few weeks. You can check it out there.”
She said, “Ok great, I will bring my husband to that one”.
I said, “Awesome see you then”.
Obviously, this story never happened. You probably were drawn into it despite knowing it was BS.
This email is about the importance of being a good story teller.
Now, before all of the Obama haters start squirming, know this has nothing to do with me liking or disliking any particular politician.
It is to share with you how important stories are.
I had the opportunity to see Michelle Obama speak live at the Mindbody BOLD conference. To say she is good public speaker is an understatement.
I’ve heard some of the best in the world and she is up there with the best.
The best thing about it was the way she told stories.
She told stories of her childhood, her college years at Princeton and Harvard and lots of stories from their time at the White House.
All gym owners need to be able to tell stories.
You need stories when doing consultations so you can paint a picture of someone that’s just like them that overcome the same challenges they have.
You need stories when public speaking in your community so people will stay engaged at your talk.
You need stories about your core values to communicate to new team members about the way things are done around here and how these are not words on the walls but a guide for the way your team behaves.
You need stories about the old days and how you got started in business so your team knows about all the hard work that you put in to get the business off the ground.
Stories are the best way for people to learn and stay engaged.
Here is what you need to do..
Think about all the cool stuff that’s happened at your gym
All the transformations, the success stories, the awards, etc.
Now make a story bank and have several different go-to stories that are funny, compelling, motivational, etc.
Use your story bank for all the above examples. As you start telling the same stories, you will get better at them and they will have a bigger impact.
I’m going to tell a ton of great stories to help you make more money at this event.
But do NOT wait if you are interested.
There are 2 spots left.
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Attend Our 2-day Seminar in October
Join us for 2 days and look under the hood of my gym. You’ll see my coaches in action and get the secret business sauce for what makes this place hum. Click here to learn more:
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.