My Definitive Answer, Should Prices be on Your Website?

In the final Module of the 6 week New Client Surge,  I’m talking all about how to pick the right price for your business and how to maximize the profitability for your gym.  


Click here for details on the next one.  


One of the concepts I will be diving deep into is how to present your prices.  


Because there seems to be lots of confusion on when/where to do this. Many just slap their prices on their website and hope for the best. Big mistake.  


Here’s why, on a website, even a great one, it’s tough to be able to show enough value to justify the prices I know many of you are charging.  


You want to move them from the on-line to off-line, where we can move them down the road in the sales process.  


We are NOT e-commerce businesses selling low price products where people make impulse decisions.  


We are service businesses where our number one asset is getting people in the door.  


Usually when someone sees a price and says it’s too expensive, it’s simply because they have not been able to match the value to that price.  


I have had many people sit down with me in a consult, say their friend told them the price and that they never could afford it but then sign a 12-month contract 30 days later. 


What happened? 


They experienced the value.  


The value they got after the 30 days was higher than the price so they found a way to make it happen.  


This never happens on a website.  


The goal is to give them enough info and testimonials to get them to contact you so they can experience the value.  


The most lethal sales process to get people to experience extreme value I have seen in this is business to build long term relationships is:  


  1. Website/Ad/Referral driving to text message 
  1. Text message driving to phone call 
  1. Phone call to set up consultation 
  1. Consultation to set up trial 
  1. Trial of some sort to set up long term membership 
  1. Long term membership 


Hope this helps 



Plus, whenever you’re ready, here are 4 ways to work with me: 
1. Work with me 1-1 in 2019  
In 2019, I will be taking on a few select gym owners to work with me in a private coaching program. This is not for newbies and you need to be doing at least $300K in revenue to be accepted into this program.   
Email me personally to see if you qualify for this program at and put “1-1 in 2019” in the subject.   
2. Get on the early bird list for my Spring 2019 Mentorship.   
Join me and my team at my gym in New Jersey for 2 days and get a fire lit under you. This seminar has been the launching pad for many gym owners build the gym of their dreams.   
Email to get on early bird list.  
Note: There’s no obligation to sign up but you’ll lock in early bird price which is a good idea because the investment will go up dramatically this year.   
3. Listen to my Podcast  
If you’re not yet a subscriber to the Fitness Business University Podcast than click below to add this to your list. There are close to 40 episodes packed with money making info. Click the link and subscribe so you’ll get notified when new ones come out.  
4. Attend a Mastermind Meeting  
Join us on February 21-22 in Orlando, Florida for an SPF Mastermind Meeting.   

Reply to this email with Orlando Mastermind in the subject to get more info.

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