A lot of fitness businesses have so many people that want so many different options, trying to be all things to all people. When you have so many options like packages, you are making it harder for someone making a purchase decision.
Vince Gabriele, Founder of Gabriele Fitness and Fitness Business University and Tom Langton, CEO of Gabriele Fitness, squash the idea of package options for your fitness business in this episode.
They are adamant on selling fitness the way it should be done, by analyzing the short-term package value vs. the long-term membership value. Vince and Tom will teach you how to invest in that customer to create a stronger relationship. Think of a member who was buying for example a 10 pack, and came 1 time a week for 10 weeks but that’s it. That person is only committed to those 10 sessions. Now if you had a longer-term contract and you told that person you want them to train 2 times a week for the next year, multiply that by what they pay for month, the long-term value of that is much higher than the short-term money up front with package options. What’s better for that person? Which will they see more results? What’s better for your business? The long term value!
Below are 3 why you need the “Death the Packages”:
- Customer loyalty
- Better participation
- Long term value over short term value
Vince can personally help you convert current short-term business to membership-type business. All you have to do is visit www.vincegabriele.com for reports, blogs, and if you’re interested in attending one of our seminars or talking to Vince, schedule a free call today by visiting the website.
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:
1. Book a 60-Minute Strategy Call
Have an issue that needs my eyeballs on it? Just have a list of questions you need answered? In 11 years of owning a gym there’s not much I haven’t seen. We’ll knock it out in an hour and you can go on your merry way.
Send me and email, Vince@gabrielefitness.com, and put “CALL” in the subject line.
2. Spend the Day at Gabriele Fitness with Me and My Team
This will be the most productive day in your business building career. Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win. You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.
Send an email to email@example.com, and put “Day at GFP” in the subject line.
3. Join my Mastermind
Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.
To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.
4. Work with me One-on-One
If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, firstname.lastname@example.org, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!