Just a quick reminder today that you’re still in the middle of a pandemic.
One of my great friends and SPF Mastermind legends, Kyle Newell, always says comparison is thief of happiness.
When you see the success stories of gyms that have grown 300% during the pandemic…first be skeptical, second don’t compare.
Here’s the reality of today for gym owners (I know because I still own one).
Expect to work harder and do more for lesser or the same results as you got in the past.
One of my most important roles as business coach is to be a truth teller.
Today I give you that truth.
But, don’t get discouraged by this…be motivated by it…it’s the only healthy way to respond.
And by all means…be ready for the long journey back because the ones that stay in the game will be rewarded.
Someone recently sent me an article about a 30-billion-dollar stimulus being presented for gyms.
It would provide 45% of your 2019 revenue in the form of a grant (Blah, Blah Blah).
Any wishful thinking, hoping or worse….waiting…will be crippling to your progress.
The reward won’t come in the form of a grant or some kind of government bail out either.
The reward will be that you endured the toughest position a business could ever survive in and lived to tell the tale.
Picture yourself 40 years with a grandkid on your knee….telling this story of how you ran your business through a global pandemic….incredible.
You’re making history right now, great job!
Here’s how to endure.
Remove all optimism that things will get back to normal by this Spring.
As we embark on the one year anniversary of Covid-19, people will get a false sense of a snap back at that time…after all…how could this thing possibly last a full year…it will.
It’s kinda of like the people that wait for New Year to start getting their stuff together.
They think the new year will make the change, it won’t.
The way to endure is to do one thing:
Commit to making it through this successfully no matter how long it takes and remove any and all expectations of a time period for things to get back to normal.
Couple this with massive action, creativity and discipline and you’ll be in a great position.
Not easy, but very possible.
P.S. Over the last year I’ve been leading 50 gym owners through this mess…if you’re tired of going through this alone…and want to plug in to a supportive group of gym owners…that are creating, building and taking action together…Check out how to get started with us below.
P.S. Whenever you’re ready, here are 4 ways to work with me
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Reply to this email with “Coaching” and we’ll hop on a call to see if this is the right fit.