Well, I thought the ad I wrote for the March newspaper in my town was going to break the record…but the ad I wrote in May is off to a massive start…with over 20 leads and 5 sales totaling over 5K…on the first day!
Lucky for the members of the SPF Mastermind I’ll be unpacking the deep thought process behind this game changing ad in our weekly call.
If you’d like to watch the recording of this call, I’ve put it in my Marketing Master Insiders Club vault.
Here’s the link to start your trial for a Buck!
Also, if you already did a trial but quit before you became a true member of the group, another trial is not in the cards…that being said…if you’d like to activate your membership reply here and Jill will help you.
So, here is some insight into what I did differently in this ad.
After looking through our local community news, I noticed there were articles about things like students getting into the honor society or becoming an Eagle Scout.
They would put headshot style pictures of the people they were talking about, and would have anywhere from 5 -15 headshots.
Think Brady Bunch or the newer version…a Zoom call.
These types of things get read.
Parents are looking for their kids, to see if they were highlighted.
Other people are simply curious if they know the people in the pics.
The ads in this paper are skipped over…but these…these are read.
So, I took this strategy and made my ad look exactly like this…
We took head shots of kids in our program, and put their picture in the newspaper…we did not use their names for privacy considerations.
Here is the lesson…
Your ad should NOT look like an ad.
This goes for any media you decide to use: newspaper, facebook, etc.
The more it looks like an ad…the more resistant there will be.
So, what do you do?
Look at everything that is NOT an ad…and make it look like that.
I used heavy sales copy and images in the ad.
Because all the community articles only have two things…
Pictures and copy.
I even had a marketing expert say to me…
“The ad was good…heavy copy though.”
The only thing that matters here is the result.
And my heavy copy ads are crushing any other ad put in this paper….that’s a bet I’m willing to make.
The more your marketing does not look like marketing the better you’ll do.
This is why I love giving away free information, and will be the backbone of our new digital ad strategy when my agency starts running ads for gyms in June/July.
We have a long waiting list of gym owners waiting patiently for this service right now.
If you’d like my team of tech nerds and marketing experts to do your marketing for you…
…you can snatch a spot on the preferred waitlist as a member of my marketing community.
If you have a spare dollar lying around you can sign up for that here.
Otherwise we’re looking at August until we can consider taking over your marketing.
Listen, there’s lots of agencies out there that do marketing for gyms.
I’ve used tons of them for my own.
There’s a reason I’ve taken matters into my own hands.
None of them had the combo that works.
The combo that works is smart marketers, simple tech and great customer service.
That is NOT in existence right now…except for what we’re in the middle of launching.
If you’d like to be on the ground floor, and finally get a company to do your marketing the right way, join us here to get your foot in the door.
P.S. I bring peace, freedom, justice, and security to gym owners all over the galaxy, join that movement here.