Shark Tank is a GREAT show for gym owners!
I was watching on Friday night and this girl came on to try to pitch her service about an affordable psychotherapy business.
None of the sharks gave her an offer.
In fact they were all over her.
She did not know her numbers.
Mr. Wonderful asked how much it cost her to acquire a customer.
Mark Cuban asked what was her lifetime value of a customer (she didn’t even know what that was).
Barbara Corcoran asked her how much she paid the therapists.
They all said “I’m Out…Because you have no clue about your numbers.”
They used her as an example, and even said:
“After this episode, no one will come into the shark tank without knowing their
They were making a point for how important it was to know your numbers.
How would you do in the Shark Tank?
Would you be prepared if Mr. Wonderful asked you about your lifetime customer value?
Or Mark Cuban asked you on average how many people attend your sessions?
Or if Daymond John asked you how many of your clients buy other stuff besides your membership?
One of the first things we do when you join the SPF Mastermind is to make sure you have a system for tracking the most important numbers in your business, we call it the scoreboard.
These are not just financial numbers either, in fact there’s only one financial number we look at on the weekly scoreboard.
Most gym owners look at the amount of cash in their checking account as the only form of knowing their numbers.
THIS IS NOT ENOUGH…I know this from vast personal experience.
I have gone to the extent to have the members of the SPF Mastermind hold up their right hand and pledge they will be discipled and stay on top of their numbers.
It’s that important.
Because the numbers are the only thing that tell you the 100% brutal honest truth about your business.
You cannot run your business successfully on emotion.
When you don’t know your numbers, emotion is all you’ve got left, and that dangerous.
Each week, at the same time, on the same day…sit down and review the most important numbers in your business, then make some decisions based on what they tell you.
You want to know what to focus on first in your business.
Fix the numbers that are off track, then get to the rest.
P.S. Need some help with this? Click here.
P.P.S. Whenever you’re ready, here are 4 ways to work with me:
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email firstname.lastname@example.org with “Coaching” and we’ll hop on a call to see if this is the right fit.