The landscape has changed. 

But, it’s temporary. 

People have been open to doing Zoom workouts and virtual stuff for the last 4 months.

They’ve been open to it because they have not had a choice.

Don’t mistake this for what their behaviors will be like in a few months.

I am scared for many of you that think the answer is moving to virtual. 

I’m scared that the gurus have gotten to you.

I’m scared that you think life will be easier when it’s all on-line.

Here’s what you need to know.

A certain percentage of the population will go virtual, some of your clients will never come back, but I believe that will be a very small percentage.

The feeling in the industry is that everyone is going to go that way and it just doesn’t work like that. 

My gym signed up over $10,000 in NEW business last month, not one of them was even remotely interested in virtual training. 

All of this revenue was made while promising them a spot on our front lawn with a few weights…This is while were in the middle of the so called pandemic that will drive the fitness industry to all virtual.

People think in crazy absolutes and it’s just not reality.

How many people do you need to have a great business anyway? 

If you’re in the higher end market, which, if you’re not that’s one change I would make…

…You only need 100 clients to pay you $300/Month to have a pretty dam good business 

I’m not telling you to not have any virtual presence at all.

In fact, it’s a good idea to have an option.

I highly doubt people will stay with your virtual program long term. 

This email is to save some of you into thinking the grass is greener.

Amazon cannot compete with you on a brick and mortar level.

But when you go all virtual you welcome, Peloton, P90x and the Mirror as your key competitors, good luck with that.

As a small, personalized service gym your in a great spot because your competition is starting to dwindle.

I’d much rather take on these wounded birds..

The 24 Hours are going away.

Orange Theory is as scary as a haunted house right now.

Lifetime is struggling.

CrossFit has their own problems.

It seems to me like it’s a great time to be a sound brick and mortar gym owner if you can ride this out.

I saw a picture of one of my email subscribers that owns a boxing gym.

He has 24 new clients all lined up following the Social Distance rules and most likely padding his bank account with all the new business. 

Don’t be swayed by the gurus telling you to “pivot” and that you should sign up for their $5,000 become an online trainer program.

There’s cheddar to be made as a gym owner.

Vince Gabriele

P.S. If you’re going to stick with this brick and mortar gym owner thing, check this out.

https://www.vincegabriele.com/spf-mastermind/