About 8 years into owning my gym, I hit a wall.
My revenue was flat. I was forced to lay off staff members and was completely burned out.
I needed to do something drastic to inject some life into my business and myself.
I got an idea from a friend to run a giveaway for my personal training gym.
The idea was to give away 6-weeks of personal training for free to 4 people.
I had never done anything like this and honestly was hesitant.
Since I was desperate, I ran the campaign and have never looked back.
The campaign brought in 400 people that filled out a 2 page application to be selected.
We selected 4 out of the 400 as the winners and had 396 people still interested in something…Immediately we brought in 30 new members…each paying $400/month for small group training…on annual contracts.
But something pretty incredible happened at the same time…we selected a local woman named Cathy Balsamo as our winner.
She had a long history of hating exercise, eating twinkies and a laundry list of health problems…which made her the perfect person for this project.
The plan was to record her progress on social media over the 6-weeks and create a mini documentary.
Well, Cathy ended up losing 25 pounds in the 6-weeks and her story went viral. She continued after the 6-weeks and lost a total of 83 pounds over the next few months.
This created a buzz in my community like nothing I had ever seen. She became a celebrity and in turn, my gym became the most talked about place in the entire area.
The fame for Cathy did not stop locally. She was contacted by Oprah, Dr. Oz, Rachel Ray, Women’s World Magazine and several other national publications.
Close to 7 years later…people still call us and say I want to get results like Cathy B.
It’s been a business game changer and is a campaign we use 2x per year.
As a business coach for gym owners I’ve taught this to many of my clients who have used this method with similar success as noted above.
Here are the steps to follow to run this campaign:
Step 1: Decide on Your Offer: Create an offer that people will draw a ton of attention. We’ve always had massive success with free and value stack the heck out of it.
Step 2: Create the Marketing plan: Promote this offer for 2-3 weeks on email and social media.
Step 3: Select the winners: Pick people you think will have good stores that will be engaging.
Step 4: Convert leads into members Reach out to the people that did not win with an offer to train at your gym or studio.
Step 5: Share the stories of your winners on social media throughout the time they’re with you
Want to Learn More about running this campaign for your business?
I created a 22 page report that teaches gym owners EXACTLY how to do this step by step…
I give this report free to all members of my private community which you can test drive for $1 HERE.
P.S. If you were one of the few people that joined this group and cancelled…this offer is off the table…sorry, not sorry
But if this sweepstakes idea sounds like something you need…reply to this email to re-join at full price
P.P.S. Whenever you’re ready, here are 4 ways to work with me
1. Join the Marketing Master Insiders Club for 60 Days for $1 (Most Popular)
Get access to massive marketing swipe files, LIVE presentations, marketing coaching and my print newsletter shipped to your door so you can finally get the marketing chops you need to grow your gym.
2. Get a FREE Copy of My Marketing Book
Get a complete guide to marketing your gym shipped to your door for free (just cover shipping). The bonus resource page that comes with the book delivers thousands of dollars of free marketing advice.
3. FREE 45-minute Marketing Strategy Call
Book a call with me so I can dissect your current marketing plan and give you advice to get it cranking.
4. Work with me 1-1 for 90 Days
Each year I work with a handful of 1-1 clients and have one spot remaining for private client work. This is NOT for newbie gym owners but if you’re cranking out strong six figures and need the leadership coaching to take it to 7 figures this is for you.
Email email@example.com with “Coaching” on the subject and we’ll hop on a call to see if this is the right fit.