The Secret to Making People Like You

The key to getting long term, high paying and committed members is to get them to know, like, and trust you.

If you get this down, you’ll have a great business.  

Marketing is the process of getting people to KNOW you. But, today were focusing how to get them to LIKE you.  

There is a book you all should read titled How to Win Friends and Influence People.

When we hire a new team member, part of their on boarding is to read this book, it should be part of yours too.

It highlights a few keys points that we use in our sales process. In general, that gets people to LIKE us and then ultimately trust us.   

The first one is to be awesome at remembering names. The best sound to a person is their name.  When you can remember it when they did not expect you to, great things will happen.   

To do this, we share with our entire team when we sign up a new member. This way everyone on the team knows them and when they come in, people they’ve never even met know their name.

This makes them feel very important, cared for, and is a massive differentiator for you.  

Your competition is NOT good at remembering names early, this is a huge advantage for you.

The next one is happy smiling people at your front desk.   

If you have someone that is not friendly, they are lowering the chance for that member to sign up.  

If they don’t smile, be super friendly, be efficient, and make people feel great while they are scheduling or billing them, they need to go and fast.  

Many of you reading this think this is obvious. It is.

The obvious does NOT happen very often.

These two basic things will be lethal for your sales process.  All you need to do is care a little more about your members.

The 6-Week New Client Surge Program not only helps you become a great marketer but has a full module on the sales process.

People do not focus on this because they never think they have a sales problem.   

I’d argue most gyms do.   

They are not converting the amount of leads to come to their door as they should.

They are not closing people into high enough memberships. They are settling for lots of low value clients because they don’t know how to sell.

If you close everyone, great.  It is time to raise your prices and then see how great at sales you are.

Don’t worry, I’ll teach you all you need.  

Hit reply and to set up a call with me to talk about the 6-Week New Client Surge.

PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:

1. Join Our 6-Week Client Surge Program

Join us for 6-Weeks for the New Client Surge Program. It’s going to be 6 live modules. I will be solely focusing on helping you build a predictable system to get new clients and make more. 

To sign up for the 6-Weeks for the Client Surge Program, email and put “Client Surge” in the subject line.

2. Spend the Day at Gabriele Fitness with Me and My Team

This will be the most productive day in your business building career.  Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win.  You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.

Send an email to, and put “Day at GFP” in the subject line.

3. Join my Mastermind

Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.

To apply for the Mastermind, send me an email,, and put Mastermind” in the subject line.

4. Work with me One-on-One

If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email,, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!


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